Top Keywords Used to Drive Traffic & Leads for Software Companies

Top Keywords Used to Drive Traffic & Leads for Software Companies

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Nowspeed PPC Report Technology

Time to kickstart your Google Ads campaign with the most important part- effective and detailed keyword research. Whether you are a successful software company or a small business that just started yesterday, it is vital that you find the most relevant and highly searched keywords for your Google advertisements.

People are searching for related products and offerings every day, so the goal is to have your ad ranked at the very top of Google’s search results and we are here to help you get there!

Below you will find the industry keywords that have the highest monthly search volume. By targeting these keywords that are searched the most, you have an opportunity to serve your ads to many users who are actively searching about your industry on Google.

Top Keywords  Monthly Searches
software developer                             90,500
software company                             33,100
software design                             14,800
programming software                             14,800
software development company                             12,100
business software                               9,900
web design software                               9,900
mobile development                               8,100
application development                               6,600
coding software                               6,600
software companies near me                               6,600
app development software                               6,600
software engineers                               5,400
software development methodologies                               5,400
website design software                               5,400
software development courses                               4,400
cloud software                               3,600
custom software development company                               2,900
game development software                               2,900
android app development software                               2,900
top software companies                               2,400
software application developer                               2,400
web development software                               2,400
software company names                               2,400
manufacturing software                               2,400
web design software free                               2,400
software development tools                               1,900
software programmer                               1,900
best web design software                               1,900
web page design software                               1,600
software maker                               1,600
erp software companies                               1,600
cloud based software                               1,300
secure software development                                   880
embedded systems development                                   390

The software keywords with the highest search volume are “software developer”, “software company”, and “software design”, which are searched between 14,800 and 90,500 times monthly. These specific keywords and variations of these keywords should be included in your Google Ads campaign to generate the most traffic and visibility of your ads. Other top keywords include “mobile development” and “app development”. Since users are searching on these terms, it makes sense to structure your ads and landing pages to target their search queries.

It is important to not only bid on these top keywords, but to include them in your Google Ads copy as well. When you include the keywords that you are bidding on in your ad copy, you are more likely to attain a favorable Quality Score. Google’s Quality Score is a ranking system that determines the best ads to show with each search. Ads with a strong Quality Score will be shown more often, in higher positions, and at a lower cost. Including the keywords you bid on in your landing pages, as well as your ad copy, will also help to increase your Quality Score. By focusing on these top keywords in your industry, and including them in your bidding, ad copy, and landing page strategies, you will have a strong foundation for a successful Ads campaign.

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