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Time to kickstart your Google Ads campaign with the most important part- effective and detailed keyword research. Whether you are a successful legal services company or a small firm that just started yesterday, it is vital that you find the most relevant and highly searched keywords for your Google advertisements.
People are searching for related products and offerings every day, so the goal is to have your ad ranked at the very top of Google’s search results and we are here to help you get there!
Below you will find the industry keywords that have the highest monthly search volume. By targeting these keywords that are searched the most, you have an opportunity to serve your ads to many users who are actively searching about your industry on Google.
| Keyword | Avg. monthly searches |
| lawyer | 201,000 |
| attorney | 135,000 |
| lawyers near me | 110,000 |
| personal injury lawyer | 90,500 |
| immigration lawyer | 74,000 |
| contract law | 60,500 |
| legal aid | 60,500 |
| personal injury attorney | 60,500 |
| attorneys near me | 49,500 |
| criminal law | 49,500 |
| divorce lawyer | 49,500 |
| family law | 49,500 |
| law firm | 49,500 |
| real estate attorney | 49,500 |
| divorce attorney | 40,500 |
| divorce attorney near me | 40,500 |
| divorce lawyers | 40,500 |
| employment law | 40,500 |
| family law attorney | 40,500 |
| family lawyer near me | 40,500 |
| real estate lawyer | 40,500 |
| criminal defense attorney | 33,100 |
| injury lawyer | 33,100 |
| civil law | 27,100 |
| medical malpractice lawyers | 27,100 |
| real estate attorney near me | 27,100 |
| family law attorney near me | 22,200 |
| business law | 18,100 |
| criminal attorney | 18,100 |
| immigration attorney | 18,100 |
| pro bono lawyers | 18,100 |
| types of lawyers | 18,100 |
| defense attorney | 14,800 |
| free lawyer consultation | 14,800 |
| free legal advice | 14,800 |
| law firms near me | 14,800 |
| law office | 14,800 |
| law offices near me | 14,800 |
| legal aid society | 14,800 |
| malpractice lawyer | 14,800 |
| attorney at law | 12,100 |
| corporate law | 12,100 |
| legal counsel | 12,100 |
| legal services | 12,100 |
| international law | 9,900 |
| copyright law | 8,100 |
| legal advice | 8,100 |
| legal assistant | 8,100 |
| malpractice attorney | 8,100 |
| wrongful termination lawyer | 6,600 |
| ask a lawyer | 5,400 |
| property law | 5,400 |
| free legal aid | 4,400 |
| find a lawyer | 3,600 |
| law careers | 2,900 |
The legal services keywords with the highest search volume are “lawyer”, “attorney”, and “lawyers near me”, which are searched between 110,000 and 201,000 times monthly. These specific keywords and variations of these keywords should be included in your Google Ads campaign to generate the most traffic and visibility of your ads. Other top keywords include “personal injury lawyer” and “immigration lawyer”. Since users are searching on these terms, it makes sense to structure your ads and landing pages to target their search queries.
It is important to not only bid on these top keywords but to include them in your Google Ads copy as well. When you include the keywords that you are bidding on in your ad copy, you are more likely to attain a favorable Quality Score. Google’s Quality Score is a ranking system that determines the best ads to show with each search. Ads with a strong Quality Score will be shown more often, in higher positions, and at a lower cost. Including the keywords you bid on in your landing pages, as well as your ad copy, will also help to increase your Quality Score. By focusing on these top keywords in your industry, and including them in your bidding, ad copy, and landing page strategies, you will have a strong foundation for a successful Ads campaign.
Nowspeed’s PPC Management services team collaborates with you to identify your target market’s best search keywords and then builds a custom PPC campaign to deliver the best results. We identify and select the most strategic and competitive keywords and then we create powerful ads with enticing calls-to-action to drive results. Once deployed, a dedicated Nowspeed project manager monitors and strategically optimizes your program daily, including managing:
- Ad Group Performance
- Individual Keyword Performance
- Keyword Bidding
- Ad Copy Performance
- Offer Alignment, including White Papers, Webinars, Videos
Through ongoing analysis, Nowspeed will see which words and messages are working and make specific updates to continue to optimize the campaign. Our team is also able to design and develop dedicated PPC landing pages or even design and write new white papers or other content to improve your results.
Pay-per-click marketing is a quick and easy way to achieve the marketing ROI your company needs. Request a free consultation from our PPC management services team to learn more.
