Top Keywords Used to Drive Traffic & Leads for Law Firms & Legal Services

Top Keywords Used to Drive Traffic & Leads for Law Firms & Legal Services

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Time to kickstart your Google Ads campaign with the most important part- effective and detailed keyword research. Whether you are a successful legal services company or a small firm that just started yesterday, it is vital that you find the most relevant and highly searched keywords for your Google advertisements.

People are searching for related products and offerings every day, so the goal is to have your ad ranked at the very top of Google’s search results and we are here to help you get there!

Below you will find the industry keywords that have the highest monthly search volume. By targeting these keywords that are searched the most, you have an opportunity to serve your ads to many users who are actively searching about your industry on Google.

Top Keyword Monthly Searches
lawyer                                                                            368,000
attorney                                                                            201,000
legal aid                                                                            135,000
immigration lawyer                                                                              90,500
lawyers near me                                                                              74,000
employment law                                                                              60,500
divorce lawyer                                                                              60,500
family law                                                                              60,500
criminal law                                                                              60,500
civil law                                                                              49,500
personal injury lawyer                                                                              49,500
divorce lawyers                                                                              40,500
free legal advice                                                                              40,500
business law                                                                              40,500
law firm                                                                              33,100
legal advice                                                                              33,100
divorce attorney                                                                              33,100
contract law                                                                              33,100
corporate law                                                                              33,100
international law                                                                              33,100
family law attorney                                                                              27,100
real estate attorney                                                                              27,100
real estate lawyer                                                                              27,100
law firms                                                                              22,200
attorney at law                                                                              22,200
law office                                                                              22,200
attorneys near me                                                                              22,200
injury lawyer                                                                              22,200
personal injury attorney                                                                              22,200
copyright law                                                                              22,200
types of lawyers                                                                              22,200
legal counsel                                                                              22,200
divorce attorney near me                                                                              18,100
pro bono lawyers                                                                              18,100
property law                                                                              18,100
legal aid society                                                                              18,100
legal services                                                                              14,800
legal assistant                                                                              14,800
law firms near me                                                                              14,800
real estate attorney near me                                                                              14,800
criminal defense attorney                                                                              14,800
immigration attorney                                                                              14,800
medical malpractice lawyers                                                                              14,800
law offices near me                                                                              14,800
family lawyer near me                                                                              14,800
find a lawyer                                                                              12,100
malpractice lawyer                                                                              12,100
defense attorney                                                                              12,100
law careers                                                                              12,100
free lawyer consultation                                                                                9,900
free legal aid                                                                                9,900
malpractice attorney                                                                                9,900
legal aid online                                                                                9,900
ask a lawyer                                                                                8,100
wrongful termination lawyer                                                                                8,100
family law attorney near me                                                                                8,100
criminal attorney                                                                                8,100

The legal services keywords with the highest search volume are “lawyer”, “attorney”, and “legal aid”, which are searched between 135,000 and 368,000 times monthly. These specific keywords and variations of these keywords should be included in your Google Ads campaign to generate the most traffic and visibility of your ads. Other top keywords include “law firms near me” and “free lawyer consultation”. Since users are searching on these terms, it makes sense to structure your ads and landing pages to target their search queries.

It is important to not only bid on these top keywords, but to include them in your Google Ads copy as well. When you include the keywords that you are bidding on in your ad copy, you are more likely to attain a favorable Quality Score. Google’s Quality Score is a ranking system that determines the best ads to show with each search. Ads with a strong Quality Score will be shown more often, in higher positions, and at a lower cost. Including the keywords you bid on in your landing pages, as well as your ad copy, will also help to increase your Quality Score. By focusing on these top keywords in your industry, and including them in your bidding, ad copy, and landing page strategies, you will have a strong foundation for a successful Ads campaign.

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