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Time to kickstart your Google Ads campaign with the most important part- effective and detailed keyword research. Whether you are a successful legal services company or a small firm that just started yesterday, it is vital that you find the most relevant and highly searched keywords for your Google advertisements.

People are searching for related products and offerings every day, so the goal is to have your ad ranked at the very top of Google’s search results and we are here to help you get there!

Below you will find the industry keywords that have the highest monthly search volume. By targeting these keywords that are searched the most, you have an opportunity to serve your ads to many users who are actively searching about your industry on Google.

Keyword	Avg. monthly searches
lawyer	201,000
attorney	135,000
lawyers near me	110,000
personal injury lawyer	90,500
immigration lawyer	74,000
contract law	60,500
legal aid	60,500
personal injury attorney	60,500
attorneys near me	49,500
criminal law	49,500
divorce lawyer	49,500
family law	49,500
law firm	49,500
real estate attorney	49,500
divorce attorney	40,500
divorce attorney near me	40,500
divorce lawyers	40,500
employment law	40,500
family law attorney	40,500
family lawyer near me	40,500
real estate lawyer	40,500
criminal defense attorney	33,100
injury lawyer	33,100
civil law	27,100
medical malpractice lawyers	27,100
real estate attorney near me	27,100
family law attorney near me	22,200
business law	18,100
criminal attorney	18,100
immigration attorney	18,100
pro bono lawyers	18,100
types of lawyers	18,100
defense attorney	14,800
free lawyer consultation	14,800
free legal advice	14,800
law firms near me	14,800
law office	14,800
law offices near me	14,800
legal aid society	14,800
malpractice lawyer	14,800
attorney at law	12,100
corporate law	12,100
legal counsel	12,100
legal services	12,100
international law	9,900
copyright law	8,100
legal advice	8,100
legal assistant	8,100
malpractice attorney	8,100
wrongful termination lawyer	6,600
ask a lawyer	5,400
property law	5,400
free legal aid	4,400
find a lawyer	3,600
law careers	2,900

The legal services keywords with the highest search volume are “lawyer”, “attorney”, and “lawyers near me”, which are searched between 110,000 and 201,000 times monthly. These specific keywords and variations of these keywords should be included in your Google Ads campaign to generate the most traffic and visibility of your ads. Other top keywords include “personal injury lawyer” and “immigration lawyer”. Since users are searching on these terms, it makes sense to structure your ads and landing pages to target their search queries.

It is important to not only bid on these top keywords but to include them in your Google Ads copy as well. When you include the keywords that you are bidding on in your ad copy, you are more likely to attain a favorable Quality Score. Google’s Quality Score is a ranking system that determines the best ads to show with each search. Ads with a strong Quality Score will be shown more often, in higher positions, and at a lower cost. Including the keywords you bid on in your landing pages, as well as your ad copy, will also help to increase your Quality Score. By focusing on these top keywords in your industry, and including them in your bidding, ad copy, and landing page strategies, you will have a strong foundation for a successful Ads campaign.

Nowspeed’s PPC Management services team collaborates with you to identify your target market’s best search keywords and then builds a custom PPC campaign to deliver the best results. We identify and select the most strategic and competitive keywords and then we create powerful ads with enticing calls-to-action to drive results. Once deployed, a dedicated Nowspeed project manager monitors and strategically optimizes your program daily, including managing:

• Ad Group Performance
• Individual Keyword Performance
• Keyword Bidding
• Ad Copy Performance
• Offer Alignment, including White Papers, Webinars, Videos

Through ongoing analysis, Nowspeed will see which words and messages are working and make specific updates to continue to optimize the campaign. Our team is also able to design and develop dedicated PPC landing pages or even design and write new white papers or other content to improve your results.

Pay-per-click marketing is a quick and easy way to achieve the marketing ROI your company needs. Request a free consultation from our PPC management services team to learn more.