Top Keywords Used to Drive Traffic & Leads for Law Firms & Legal Services

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Time to kickstart your Google Ads campaign with the most important part- effective and detailed keyword research. Whether you are a successful legal services company or a small firm that just started yesterday, it is vital that you find the most relevant and highly searched keywords for your Google advertisements.

People are searching for related products and offerings every day, so the goal is to have your ad ranked at the very top of Google’s search results and we are here to help you get there!

Below you will find the industry keywords that have the highest monthly search volume. By targeting these keywords that are searched the most, you have an opportunity to serve your ads to many users who are actively searching about your industry on Google.

The legal services keywords with the highest search volume are “lawyer”, “attorney”, and “legal aid”, which are searched between 135,000 and 368,000 times monthly. These specific keywords and variations of these keywords should be included in your Google Ads campaign to generate the most traffic and visibility of your ads. Other top keywords include “law firms near me” and “free lawyer consultation”. Since users are searching on these terms, it makes sense to structure your ads and landing pages to target their search queries.

It is important to not only bid on these top keywords, but to include them in your Google Ads copy as well. When you include the keywords that you are bidding on in your ad copy, you are more likely to attain a favorable Quality Score. Google’s Quality Score is a ranking system that determines the best ads to show with each search. Ads with a strong Quality Score will be shown more often, in higher positions, and at a lower cost. Including the keywords you bid on in your landing pages, as well as your ad copy, will also help to increase your Quality Score. By focusing on these top keywords in your industry, and including them in your bidding, ad copy, and landing page strategies, you will have a strong foundation for a successful Ads campaign.

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