Top Keywords Used to Drive Traffic & Leads for IT Security Companies

Top Keywords Used to Drive Traffic & Leads for IT Security Companies

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Time to kickstart your Google Ads campaign with the most important part- effective and detailed keyword research. Whether you are a successful IT security company or a small business that just started yesterday, it is vital that you find the most relevant and highly searched keywords for your Google advertisements.

People are searching for related products and offerings every day, so the goal is to have your ad ranked at the very top of Google’s search results and we are here to help you get there!

Below you will find the industry keywords that have the highest monthly search volume. By targeting these keywords that are searched the most, you have an opportunity to serve your ads to many users who are actively searching about your industry on Google.

Top Keyword  Monthly Searches
cyber security                                                                            246,000
network security                                                                              49,500
internet security                                                                              40,500
information security                                                                              33,100
computer security                                                                              22,200
it security                                                                              18,100
network firewall                                                                              18,100
what is cyber security                                                                              18,100
data security                                                                              14,800
cyber security certifications                                                                              14,800
network security key                                                                              14,800
cyber safety                                                                              12,100
endpoint security                                                                              12,100
cyber threats                                                                              12,100
cyber security degree                                                                                9,900
cyber security news                                                                                9,900
web security                                                                                9,900
firewall security                                                                                8,100
cryptography and network security                                                                                8,100
cyber security training                                                                                8,100
website security                                                                                8,100
network firewall security                                                                                6,600
vulnerability assessment                                                                                6,600
security policy                                                                                6,600
security solutions                                                                                6,600
ips security                                                                                6,600
cyber security companies                                                                                5,400
security threats                                                                                5,400
internet security software                                                                                5,400
security software                                                                                5,400
best internet security                                                                                5,400
information security policy                                                                                5,400
application security                                                                                5,400
database security                                                                                5,400

The IT security keywords with the highest search volume are “cyber security”, “network security”, and “internet security”, which are searched between 40,500 and 246,000 times monthly. These specific keywords and variations of these keywords should be included in your Google Ads campaign to generate the most traffic and visibility of your ads. Other top keywords include “application security” and “vulnerability assessment”. Since users are searching on these terms, it makes sense to structure your ads and landing pages to target their search queries.

It is important to not only bid on these top keywords, but to include them in your Google Ads copy as well. When you include the keywords that you are bidding on in your ad copy, you are more likely to attain a favorable Quality Score. Google’s Quality Score is a ranking system that determines the best ads to show with each search. Ads with a strong Quality Score will be shown more often, in higher positions, and at a lower cost. Including the keywords you bid on in your landing pages, as well as your ad copy, will also help to increase your Quality Score. By focusing on these top keywords in your industry, and including them in your bidding, ad copy, and landing page strategies, you will have a strong foundation for a successful Ads campaign.

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