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Top Keywords Used to Drive Traffic & Leads for IT Security Companies

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Time to kickstart your Google Ads campaign with the most important part- effective and detailed keyword research. Whether you are a successful IT security company or a small business that just started yesterday, it is vital that you find the most relevant and highly searched keywords for your Google advertisements.

People are searching for related products and offerings every day, so the goal is to have your ad ranked at the very top of Google’s search results and we are here to help you get there!

Below you will find the industry keywords that have the highest monthly search volume. By targeting these keywords that are searched the most, you have an opportunity to serve your ads to many users who are actively searching about your industry on Google.

Keyword  Avg. monthly searches
cyber security          110,000
cyber security certifications            14,800
network firewall              9,900
network security key              9,900
what is cyber security              9,900
cyber security degree              8,100
cyber security training              8,100
information security              8,100
network security              8,100
cyber security companies              6,600
network firewall security              6,600
computer security              5,400
internet security              5,400
cyber security news              4,400
data security              3,600
firewall security              3,600
it security              3,600
endpoint security              2,900
application security              2,400
cyber threats              2,400
ips security              2,400
security software              2,400
security solutions              2,400
vulnerability assessment              1,900
website security              1,900
best internet security              1,600
cyber safety              1,600
internet security software              1,600
security policy              1,600
information security policy              1,300
web security              1,300
database security                  880
security threats                  880
cryptography and network security                  210

The IT security keywords with the highest search volume are “cyber security”, “cyber security certifications”, and “network firewall”, which are searched between 9,900 and 110,000 times monthly. These specific keywords and variations of these keywords should be included in your Google Ads campaign to generate the most traffic and visibility of your ads. Other top keywords include “network security key” and “what is cyber security”. Since users are searching on these terms, it makes sense to structure your ads and landing pages to target their search queries.

It is important to not only bid on these top keywords but to include them in your Google Ads copy as well. When you include the keywords that you are bidding on in your ad copy, you are more likely to attain a favorable Quality Score. Google’s Quality Score is a ranking system that determines the best ads to show with each search. Ads with a strong Quality Score will be shown more often, in higher positions, and at a lower cost. Including the keywords you bid on in your landing pages, as well as your ad copy, will also help to increase your Quality Score. By focusing on these top keywords in your industry, and including them in your bidding, ad copy, and landing page strategies, you will have a strong foundation for a successful Ads campaign.

Nowspeed’s PPC Management services team collaborates with you to identify your target market’s best search keywords and then builds a custom PPC campaign to deliver the best results. We identify and select the most strategic and competitive keywords and then we create powerful ads with enticing calls-to-action to drive results. Once deployed, a dedicated Nowspeed project manager monitors and strategically optimizes your program daily, including managing:

  • Ad Group Performance
  • Individual Keyword Performance
  • Keyword Bidding
  • Ad Copy Performance
  • Offer Alignment, including White Papers, Webinars, Videos

Through ongoing analysis, Nowspeed will see which words and messages are working and make specific updates to continue to optimize the campaign. Our team is also able to design and develop dedicated PPC landing pages or even design and write new white papers or other content to improve your results.

Pay-per-click marketing is a quick and easy way to achieve the marketing ROI your company needs. Request a free consultation from our PPC management services team to learn more.

Let’s start accelerating your success.






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