Top Keywords Used to Drive Traffic & Leads for Wealth Management

Top Keywords Used to Drive Traffic & Leads for Wealth Management

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Time to kickstart your Google Ads campaign with the most important part- effective and detailed keyword research. Whether you are a successful wealth management firm or a small business that just started yesterday, it is vital that you find the most relevant and highly searched keywords for your Google advertisements.

People are searching for related products and offerings every day, so the goal is to have your ad ranked at the very top of Google’s search results and we are here to help you get there!

Below you will find the industry keywords that have the highest monthly search volume. By targeting these keywords that are searched the most, you have an opportunity to serve your ads to many users who are actively searching about your industry on Google.

Keyword Monthly Searches
risk management 27100
family trust 18100
irrevocable trust 14800
revocable living trust 5400
special needs trust 5400
risk strategy 3600
risk management plan 2900
risk mitigation 2900
creating a will 2400
living revocable trust 1900
capital gains tax calculator 1900
business risk 1900
setting up a trust 1600
financial risk 1600
online tax preparation 1600
trusts and estates 1300
irrevocable living trust 1300
probate a will 1300
probate will 1300
federal capital gains tax 1300
financial risk management 1000
project risk management 880
probate estate 880

The wealth management keywords with the highest search volume are “risk management”, “family trust”, and “irrevocable trust”, which are searched between 14,800 and 27,100 times monthly. These specific keywords and variations of these keywords should be included in your Google Ads campaign to generate the most traffic and visibility of your ads. Other top keywords include “risk management plan” and “risk strategy”. Since users are searching on these terms, it makes sense to structure your ads and landing pages to target their search queries.

It is important to not only bid on these top keywords, but to include them in your Google Ads copy as well. When you include the keywords that you are bidding on in your ad copy, you are more likely to attain a favorable Quality Score. Google’s Quality Score is a ranking system that determines the best ads to show with each search. Ads with a strong Quality Score will be shown more often, in higher positions, and at a lower cost. Including the keywords you bid on in your landing pages, as well as your ad copy, will also help to increase your Quality Score. By focusing on these top keywords in your industry, and including them in your bidding, ad copy, and landing page strategies, you will have a strong foundation for a successful Google Ads campaign.

See the full list of keywords, competitive industry insights, and learn how Nowspeed can dramatically improve digital marketing results in the wealth management industry!