Top Keywords Used to Drive Traffic & Leads for Private Education Schools

Top Keywords Used to Drive Traffic & Leads for Private Education

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Time to kickstart your Google Ads campaign with the most important part- effective and detailed keyword research. Whether you are a successful private education company or a small business that just started yesterday, it is vital that you find the most relevant and highly searched keywords for your Google advertisements.

People are searching for related products and offerings every day, so the goal is to have your ad ranked at the very top of Google’s search results and we are here to help you get there!

Below you will find the industry keywords that have the highest monthly search volume. By targeting these keywords that are searched the most, you have an opportunity to serve your ads to many users who are actively searching about your industry on Google.


Keyword Monthly Searches
private schools near me 27,100
secondary school 27,100
continuing education 18,100
catholic school 18,100
special education 14,800
christian school 12,100
higher education 12,100
primary school 9,900
alternative school 8,100
christian academy 8,100
private high schools near me 5,400
private high school 5,400
military school for girls 4400
education reform 4,400
independent schools 3,600
private elementary schools near me 3,600
private elementary schools 3,600
best high schools in america 3,600
all girls school 2,900
reform school 2,400
boarding schools near me 2,400
christian high school 2,400

The education keywords with the highest search volume are “private schools near me”, “secondary school”, and “continuing education”, which are searched between 18,100 and 27,100 times monthly. These specific keywords and variations of these keywords should be included in your Google Ads campaign to generate the most traffic and visibility of your ads. Other top keywords include “higher education” and “primary school”. Since users are searching on these terms, it makes sense to structure your ads and landing pages to target their search queries.

It is important to not only bid on these top keywords, but to include them in your Google Ads copy as well. When you include the keywords that you are bidding on in your ad copy, you are more likely to attain a favorable Quality Score. Google’s Quality Score is a ranking system that determines the best ads to show with each search. Ads with a strong Quality Score will be shown more often, in higher positions, and at a lower cost. Including the keywords you bid on in your landing pages, as well as your ad copy, will also help to increase your Quality Score. By focusing on these top keywords in your industry, and including them in your bidding, ad copy, and landing page strategies, you will have a strong foundation for a successful Google Ads campaign.

See the full list of keywords, competitive industry insights, and learn how Nowspeed can dramatically improve digital marketing results in the private education industry!