Top Keywords Used to Drive Traffic & Leads for Insurance Companies

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Time to kickstart your Google Ads campaign with the most important part- effective and detailed keyword research. Whether you are a successful insurance company or a small business that just started yesterday, it is vital that you find the most relevant and highly searched keywords for your Google advertisements.

People are searching for related products and offerings every day, so the goal is to have your ad ranked at the very top of Google’s search results and we are here to help you get there!

Below you will find the industry keywords that have the highest monthly search volume. By targeting these keywords that are searched the most, you have an opportunity to serve your ads to many users who are actively searching about your industry on Google.

insurance	301,000
auto insurance	201,000
life insurance	165,000
insurance quotes	135,000
insurance companies	90,500
cheap insurance	60,500
insurance agents	49,500
auto insurance companies	33,100
liability insurance	27,100
business insurance	22,200
insurance companies near me	18,100
workers compensation insurance	14,800
commercial insurance	14,800
insurance broker	14,800
professional liability insurance	9,900
comprehensive insurance	9,900
small business insurance	8,100
car insurance quotes online	8,100
house insurance	8,100
rv insurance	8,100
cheap insurance companies	8,100
insurance agents near me	8,100
general liability insurance	6,600

The insurance keywords with the highest search volume are “insurance”, “auto insurance”, and “life insurance”, which are searched between 165,000 and 301,000 times monthly. These specific keywords and variations of these keywords should be included in your Google Ads campaign to generate the most traffic and visibility of your ads. Other top keywords include “insurance quotes” and “insurance companies near me”. Since users are searching on these terms, it makes sense to structure your ads and landing pages to target their search queries.

It is important to not only bid on these top keywords, but to include them in your Google Ads copy as well. When you include the keywords that you are bidding on in your ad copy, you are more likely to attain a favorable Quality Score. Google’s Quality Score is a ranking system that determines the best ads to show with each search. Ads with a strong Quality Score will be shown more often, in higher positions, and at a lower cost. Including the keywords you bid on in your landing pages, as well as your ad copy, will also help to increase your Quality Score. By focusing on these top keywords in your industry, and including them in your bidding, ad copy, and landing page strategies, you will have a strong foundation for a successful Google Ads campaign.

See the full list of keywords, competitive industry insights, and learn how Nowspeed can dramatically improve digital marketing results in the insurance industry!