Top Keywords Used to Drive Traffic & Leads for Credit Unions

Top Keywords Used to Drive Traffic & Leads for Credit Unions

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Top Keywords For Credit Unions

Time to kickstart your Google Ads campaign with the most important part- effective and detailed keyword research. Whether you are a successful credit union or a small business that just started yesterday, it is vital that you find the most relevant and highly searched keywords for your Google advertisements.

People are searching for related products and offerings every day, so the goal is to have your ad ranked at the very top of Google’s search results and we are here to help you get there!

Below you will find the industry keywords that have the highest monthly search volume. By targeting these keywords that are searched the most, you have an opportunity to serve your ads to many users who are actively searching about your industry on Google.


Keyword  Monthly Searches
credit union near me 165,000
community credit union 22,200
co op credit union 12,100
credit union vs bank 9,900
secured loans 9,900
federal credit union near me 6,600
best credit unions 6,600
credit union bank near me 5,400
credit union atm near me 5,400
local credit union 5,400
low interest loans 5,400
credit union loans 5,400
union bank credit card 5,400
credit score definition 5,400
federal credit union bank 4,400
credit collection services 4,400
revolving credit 4,400
bank vs credit union 3,600
nearest credit union 3,600
credit union service center near me 2,900
union bank sign in 2,900
credit union credit cards 2,400

The credit union keywords with the highest search volume are “credit union near me”, “community credit union”, and “co op credit union”, which are searched between 12,100 and 165,000 times monthly. These specific keywords and variations of these keywords should be included in your Google Ads campaign to generate the most traffic and visibility of your ads. Other top keywords include “credit union vs bank” and “best credit unions”. Since users are searching on these terms, it makes sense to structure your ads and landing pages to target their search queries.

It is important to not only bid on these top keywords, but to include them in your Google Ads copy as well. When you include the keywords that you are bidding on in your ad copy, you are more likely to attain a favorable Quality Score. Google’s Quality Score is a ranking system that determines the best ads to show with each search. Ads with a strong Quality Score will be shown more often, in higher positions, and at a lower cost. Including the keywords you bid on in your landing pages, as well as your ad copy, will also help to increase your Quality Score. By focusing on these top keywords in your industry, and including them in your bidding, ad copy, and landing page strategies, you will have a strong foundation for a successful Google Ads campaign.

See the full list of keywords, competitive industry insights, and learn how Nowspeed can dramatically improve digital marketing results in the credit union industry!