Are your email campaigns producing the results you want? Are your emails designed and written to best communicate your brand and effectively sell your offers? Are the open and click-through rates going down while people opt out of your lists?
Email Marketing is a Critically Important Tool
According to Forrester Research, over 89% of marketers said email was their primary channel for lead generation. It’s not surprising then, to see that 85% of small and medium-sized businesses plan to increase their use of email marketing. According to one study, the average ROI for every dollar spent on email marketing is over $40.
Email Marketing Challenges
Today, many marketers are struggling with developing relevant content for their email marketing campaigns and expanding their opt-in prospect lists, while also maintaining high email deliverability and a positive email reputation. They also struggle with measuring the ROI of these campaigns and integrating their email platforms with their CRM systems in order to enable data consistency.
Nowspeed Email Strategy
Nowspeed understands the power of creating email marketing campaigns with personalized, engaging, and highly relevant content.
Our team provides clients with strategic design consultation and execution based on our deep understanding of email best practices. Rest assured that every email we craft has gone through our extensive best practices audit to ensure you deliver a highly-personalized, offer-focused opt-in communication that drives responses. As a result, Nowspeed consistently meets or exceeds the latest industry benchmarks for response rates.
Our team offers years of experience designing and managing targeted email programs. We can start by evaluating your current email strategy and communications to develop targeted campaigns that incorporate the best offer strategy. The components necessary for a successful email campaign include strong template design, data management, testing for optimization, deliverability, reporting and analytics.
Our opt-in email marketing services include:
- Opt-in email distribution, setup and management
- Personalized creative template design
- Copywriting that includes compelling headlines, copy and calls-to-action to motivate conversions
- Quality control to ensure the highest-worth content is delivered
- A/B Testing and optimization
- Ongoing best practices tactics and evaluation to achieve industry-high response rates
- Lead nurture and marketing automation strategy, development and program management
Our areas of email best practices:
- Subject line (A/B testing)
- Creative optimization (design and copywriting)
- Data segmentation and targeting
- Social sharing
- Deliverability and user preferences
- Database growth and list hygiene
- Metrics and analytics
When you are looking for an agency to help you design and implement an Email Marketing Campaign, you need a firm with solid experience, a strong portfolio and excellent design skills that you can trust. You also need a firm that has the technical capability to get the job done – with a team of awesome people with strong communication skills and a proven methodology to make sure the project is done on time and on budget.
If this is what you are looking for, Nowspeed is the firm for you.
- Email Marketing Experience. – Nowspeed has many strong case studies of successful Email Marketing projects that show how we can design and implement a successful Email Campaign.
- Email Technical Experience – Nowspeed has experience with many of the best email marketing vendors today, and will make sure that we are using these tools to their full potential.
- Email Design Skills and Portfolio – Nowspeed has designed and written hundreds of beautiful emails and landing pages that are effective at achieving our clients’ business goals.
- A Team of Awesome People you can Trust – According to our clients, the Nowspeed team is very responsive and a pleasure to work with. From start to finish, we will make the Email Marketing project a positive experience for everyone involved.
- Proven Methodology – Your project will hit the ground running with our Email Marketing Services that will drive the project forward and make sure all bases are covered. We’ll make sure that we fully understand your business to get the job done on time and on budget.
If you are ready to take your email marketing program to the next level, contact us for a free assessment of your current email program.