Top Keywords Used to Drive Traffic & Leads for Software Companies
Grow your software company with Nowspeed’s world-class digital marketing programs and learn how you can double or triple your visitors and lead flow! After reading the keyword research on this page, fill out the form…
Get a Free Marketing Analysis and Consultation
Nowspeed can review your Website, SEO, PPC, Email or Social Media Campaigns and identify ways to make an immediate impact!
Grow your software company with Nowspeed’s world-class digital marketing programs and learn how you can double or triple your visitors and lead flow! After reading the keyword research on this page, fill out the form for a free consultation, or learn more about our digital marketing services for technology companies.
Time to kickstart your Google Ads campaign with the most important part: effective and detailed keyword research. Whether you are a successful software company or a small business that just started yesterday, it is vital that you find the most relevant and highly searched keywords for your Google advertisements.
People are searching for related products and offerings every day, so the goal is to have your ad ranked at the very top of Google’s search results and we are here to help you get there!
Below you will find the industry keywords that have the highest monthly search volume. By targeting these keywords that are searched the most, you have an opportunity to serve your ads to many users who are actively searching about your industry on Google.
|Keyword||Avg. monthly searches|
|software development company||3,600|
|custom software development company||1,900|
|app development software||1,600|
|software companies near me||1,600|
|web design software||1,600|
|game development software||1,300|
|software application developer||1,000|
|software development methodologies||1,000|
|website design software||1,000|
|cloud based software||880|
|top software companies||880|
|software development courses||720|
|best web design software||590|
|software development tools||590|
|secure software development||480|
|web development software||480|
|web design software free||390|
|android app development software||320|
|software company names||320|
|erp software companies||260|
|web page design software||210|
|embedded systems development||170|
The software keywords with the highest search volume are “software engineers”, “software developer”, and “software company”, which are searched between 12,100 and 60,500 times monthly. These specific keywords and variations of these keywords should be included in your Google Ads campaign to generate the most traffic and visibility of your ads. Other top keywords include “business software” and “programming software”. Since users are searching on these terms, it makes sense to structure your ads and landing pages to target their search queries.
It is important to not only bid on these top keywords but to include them in your Google Ads copy as well. When you include the keywords that you are bidding on in your ad copy, you are more likely to attain a favorable Quality Score. Google’s Quality Score is a ranking system that determines the best ads to show with each search. Ads with a strong Quality Score will be shown more often, in higher positions, and at a lower cost. Including the keywords you bid on in your landing pages, as well as your ad copy, will also help to increase your Quality Score. By focusing on these top keywords in your industry, and including them in your bidding, ad copy, and landing page strategies, you will have a strong foundation for a successful Ads campaign.
Nowspeed’s PPC Management services team collaborates with you to identify your target market’s best search keywords and then builds a custom PPC campaign to deliver the best results. We identify and select the most strategic and competitive keywords and then we create powerful ads with enticing calls-to-action to drive results. Once deployed, a dedicated Nowspeed project manager monitors and strategically optimizes your program daily, including managing:
- Ad Group Performance
- Individual Keyword Performance
- Keyword Bidding
- Ad Copy Performance
- Offer Alignment, including White Papers, Webinars, Videos
Through ongoing analysis, Nowspeed will see which words and messages are working and make specific updates to continue to optimize the campaign. Our team is also able to design and develop dedicated PPC landing pages or even design and write new white papers or other content to improve your results.
Pay-per-click marketing is a quick and easy way to achieve the marketing ROI your company needs. Request a free consultation from our PPC management services team to learn more.