WESTBOROUGH, MA, February 17, 2013 /24-7PressRelease/ — Nowspeed, a top Internet marketing agency has released a new paid search marketing white paper entitled, How to Make Paid Search Pay Off, written by President & Founder of Nowspeed, David Reske. The white paper explains how and why it is important for companies to incorporate an effective pay per click (PPC) marketing strategy and test their tactics to ensure a steady flow of new lead generation prospects.

Businesses will learn the efficiencies of a paid search marketing strategy through Nowspeed’s tips and best practices that will jumpstart your efforts to create a paid search marketing strategy that works. The goal of any paid search marketing strategy is to turn it into an actionable plan to generate more qualified leads. Whether you’re developing a fully integrated online marketing program or just executing a simple Google AdWords campaign; it is important to start with a plan.

Reske states, “I’ve been working with companies like yours since the heyday of online marketing over a decade ago, and I’ve seen major changes in what works–and what doesn’t–to engage your prospects. The fact is, the companies that are reaping high returns on marketing plans need to do every step right, from defining your target market to ongoing testing optimization.”

The paid search marketing strategy tips mentioned in this 8-page marketing white paper will help marketers understand how to get started by setting goals, deciding on which offer to use, creating a well-designed landing page, testing with AdWords, and then optimizing the campaign when needed. Nowspeed has used these strategies to help a number of top companies achieve success with their marketing programs.

Download this free Nowspeed email white paper, How to Make Paid Search Pay Off, by clicking this link and filling out the form:http://www.nowspeed.com/resource/how-to-make-paid-search-pay-off

Nowspeed is an Internet marketing agency that drives leads–from click to customer–for companies. Our packaged services include a blend of social media marketing strategy, search engine marketing, search engine optimization SEO, email marketing,lead nurture campaigns, marketing analytics and website design so that we can deliver complete end-to-end solutions to our customers. For more information, visit us at www.nowspeed.com.