High-Tech Manufacturer Achieves 100% Organic Traffic increase with New SEO Strategy
In the competitive space of advanced materials, it takes a lot to stand out and this leading manufacturer realized its website was not up to the task.
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The Challenge
In the competitive space of advanced materials, it takes a lot to stand out and this leading manufacturer realized its website was not up to the task. But a website redesign, including a new integrated SEO strategy, was more than the company could handle in-house.
The Solution
Nowspeed quickly determined the website user experience was confusing, failing to effectively guide visitors to the right solutions pages. A lack of target keywords on each page compounded the issue and made the manufacturer miss out on traffic. Nowspeed implemented a twofold strategy to 1) streamline the user experience and help visitors find solutions quicker and 2) optimize pages around target keywords.
The Results
The website redesign and integrated SEO strategy paid off and every notable metric received a significant boost. For example:
- 101% increase in organic traffic
- 73% increase in keywords in positions 1-10
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