AI Software Leader Sees 93% Growth in Search Rankings

As AI technology evolves, so does search behavior. Our client, a global industrial software provider, saw an opportunity to own the conversation around industrial AI solutions. With a strategic SEO campaign, Nowspeed transformed their search presence, driving a 93% increase in AI-related keyword rankings and securing 476 new top-10 positions in just four months.

About the Client

Our client is a global leader in industrial software solutions, specializing in asset optimization and digital transformation tools for manufacturing, chemical, energy, and other asset-intensive industries. With decades of experience in industrial software, they were pioneering the integration of AI into traditional industrial processes, a shift that would require a new digital marketing approach to reach decision-makers in this evolving space.

The Challenge: Optimizing Search Rankings for Industrial AI & Digital Transformation

The industrial AI sector represents a critical transformation in manufacturing and process industries. While our client had strong brand recognition in traditional industrial software, they faced two key challenges:

1. Competition: The industrial AI market was becoming increasingly competitive, with both established industrial automation companies and new tech players entering the space
2. Complexity: The terminology and search behavior around industrial AI was changing rapidly, as companies sought to understand how AI could be practically applied to industrial operations

Their existing SEO strategy, while effective for traditional industrial software terms, wasn’t fully capturing the attention of companies searching for AI-enabled industrial solutions.

Strategy & Implementation: SEO Optimization for Manufacturing Technology & AI Solutions

Nowspeed developed a targeted SEO strategy that aligned with the unique characteristics of the industrial AI market:

1. Deep Keyword Research

• Analyzed emerging industrial AI search trends across manufacturing, process control, and asset optimization
• Identified high-value terms around specific industrial AI applications like predictive maintenance, process optimization, and digital twins
• Mapped keywords to different stages of the industrial AI adoption journey

2. Technical Optimization

• Restructured meta tags to reflect the convergence of industrial expertise and AI capabilities
• Optimized technical content architecture to better showcase AI use cases and applications
• Improved indexing of industrial AI solution pages and technical resources

3. Content Enhancement

• Developed content that bridged the gap between traditional industrial operations and AI capabilities
• Created technically precise content that addressed specific industry pain points
• Optimized existing case studies and technical documentation to highlight AI integration

Results: Breakthrough Growth in Industrial AI Search Performance

Over a focused 4-month campaign, the client achieved:

• 38% increase in overall keyword rankings
• 93% growth in industrial AI-specific keyword rankings
• 476 new keywords ranking in positions 1-10
• Established strong visibility for next-generation industrial AI solutions

Way Forward: Leading the Future of Industrial AI Search Strategy

Building on the strong foundation established in industrial AI search rankings, Nowspeed continues to refine the strategy in response to rapid developments in the industrial technology sector. Recent optimizations include:

1. Expanded Focus on Sustainability

With industrial companies increasingly seeking AI solutions that support their sustainability goals, we’re expanding keyword coverage to capture searches related to AI-driven energy optimization and emissions reduction.

2. Digital Twin Integration

As digital twin technology becomes more prevalent in industrial operations, we’re developing content strategies to capture this growing search interest, particularly where it intersects with industrial AI applications.

3. Edge Computing Applications

We’re adapting our keyword strategy to include emerging terms around edge computing in industrial settings, as more companies seek information about AI deployment at the edge of their networks.

Accelerate Your Digital Marketing Results with Nowspeed

Ready to dominate the industrial tech space? Whether you’re an established player or entering new market segments, Nowspeed can help you achieve similar results.

Contact us today to schedule a free 15-Point Digital Advertising Audit. We’ll analyze your current digital presence and identify opportunities to improve your visibility among decision-makers in your target markets.

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