It happens more often than we’d like to see: a well-intentioned, well-strategized client email campaign starts out on a clear, straight path, with good definition of goals and strategy, only to hit snags along the road that ultimately render it ineffective and vulnerable to getting squashed in the flood of prospects’ in-boxes.
We’ve all had it if we’re lucky – that unforgettable dining experience. Impeccable service, a creative menu, an entrée that captured the imagination of the palette.
It’s amazing how so much attention can be focused on designing the best Subject Lines, Opt-in copy, Google ads, or e-newsletter content to drive more leads to your website. But are you giving the same attention to the pages where prospects “land” once they click through?
Nowspeed just got back from the Marketing Sherpa B2B Demand Generation conference. As a sponsor and participant, I was interested in the emphasis on top challenges marketers are facing in B2B demand generation. Here’s a quick take: