The management aspects of an Internet marketing campaign can often be daunting. With campaigns that often have hundreds, if not thousands, of keywords to oversee, report on and manage, it can become an effort-intensive endeavor.
Generating leads today in a slow economy is not an easy task. Business budgets are on hold or have been cut back and marketing departments all over are working amidst an air of uncertainty.
You have heard the expression about the cobbler’s kids and their shoes, well even those of us in online marketing need to step back every once in awhile and take an inventory of what new assets can be leveraged to help improve web visibility.
If your pay per click campaign has been running for awhile you probably have keywords and ads that have been added, paused, and deleted throughout your campaigns and adgroups. Your adgroups and keywords may no longer share that tight alignment that you (and Adwords) had hoped for. So what is one to do about it? […]