There are days where I feel like somewhat of an auto mechanic; instead of being asked to provide a diagnosis on a car that is in need of repair, I am asked to repair websites that have been neglected and just never had the basic maintenance done.
Whenever I ask an online marketing manager what they are doing for Web Analytics, I get the same reply: “Oh, we have (insert product name here, usually ‘Google Analytics’)”. This is a fine response, but it doesn’t really answer the question of “What are you doing (or not using) for Web Analytics”. A better reply […]
Website owners and webmasters are always looking for ways to improve their site’s visibility in the search engines, but 2011 became the year the media pulled back the curtain and revealed to the public how many companies were improving their search rankings through some questionable SEO tactics.
Are you asking yourself “Should we buy online marketing services from an agency, or hire/train our own in-house person?” This is a great question that cannot be answered without first considering the following: Can we find one person to perform all the online marketing services we could get from an Internet marketing agency? Almost certainly […]
Google Analytics adds new features for better insight into your website’s data.