Digital Marketing Guides

Nowspeed's guides offer valuable knowledge and tactics for entrepreneurs, marketing experts, and anyone eager to sharpen their existing abilities and stay updated on the newest trends in digital marketing. 

people strategizing

Digital Marketing Strategy Guide

If you don’t know where you are going, you’re going to feel lost. No matter how well your campaigns seem to be working, you may have this nagging feeling that you’re headed in the wrong direction. And even if you seem to be successful, you won’t be happy about it. On the other hand, once…

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Digital Marketing Planning Guide

In order to create a strong digital marketing plan you need to tie your marketing investments to the organization’s business goals to create a Return on Investment, or ROI. Most marketers can quickly calculate the investment part of the equation in terms of media or creative costs, but they have a hard time understanding the…

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Content Marketing Guide

Content can dramatically accelerate your marketing results, or it can act as boat anchor—slowing you down when you should be picking up speed. When you know all of your customer profiles intimately and have the marketing content they need, you can be confident that you are engaging them with the right information to move them…

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Website Design and Development Guide

Your website should be the place where all of your marketing ideas, content, goals and messages come together to create a powerful resource for your audience. Your current and potential customers should be able to use it to clearly understand your products and services and get the information they need to do business with you.…

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Digital Advertising Guide

Digital Advertising is one of the most effective marketing tools ever developed because it is very flexible and lets you target your audience based on their behavior. Many forms of advertising allow you to target your audience based on their demographic characteristics, but search allows you to present an ad when your prospects are actually…

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Social Media Advertising Guide

Social media advertising is an important and fast-growing part of digital advertising. In this chapter, I’ll present social media advertising trends, show why they are important, and then help you understand how to use social media advertising in your business. In addition, I’ll show you how to integrate your organic or natural social media marketing…

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Search Engine Optimization (SEO) Guide

SEO Strategy On any given day, Google services 3.5 billion searches, or 40,000 searches per second5. Google is in the business of indexing all of the content they can, and making relevant content available to people as they search. Once people find what they are looking for, they naturally click to learn more, and this…

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Email Marketing Guide

According to the Direct Marketing Association, email marketing delivers the highest ROI of any marketing program with a return of 21–23% for every dollar invested. That’s an amazing return. Imagine if your bank gave you an interest rate of 22% for every dollar you invested with them. How much would you invest? As much as…

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Marketing Automation and Lead Nurture Guide

The leads you collect today aren’t necessarily ready to buy immediately. Some of them are, of course, but others may still be researching products or solutions and are not ready to make a purchase decision. Your existing customers may also be leads for other products you sell, or be interested in buying more of the…

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Social Media Marketing Guide

Social media marketing has become one of the most important marketing techniques. Facebook now has over 1.5 billion users, Instagram has 400 million, Twitter has 320 million, and LinkedIn has 100 million members.9 There are over 2.2 billion active social media users worldwide10. Social media traffic has accounted for almost all Internet traffic growth in…

man sitting and looking at website metrics on computer screens

Website Testing and Optimization (CRO) Guide

Digital marketing makes it possible to easily create tests to learn what works best in order to improve the results of your marketing programs. The nature of digital marketing means you can test almost anything about your campaign. Testing offers, key messages, ad copy, graphic design, headlines, and every other element is not only possible,…