Digital Marketing Guides

Nowspeed's guides offer valuable knowledge and tactics for entrepreneurs, marketing experts, and anyone eager to sharpen their existing abilities and stay updated on the newest trends in digital marketing. 

people strategizing

Digital Marketing Strategy Guide

If you don’t know where you are going, you’re going to feel lost. No matter how well your campaigns seem to be working, you may have this nagging feeling that…

AdobeStock_285091710-2

Digital Marketing Planning Guide

In order to create a strong digital marketing plan you need to tie your marketing investments to the organization’s business goals to create a Return on Investment, or ROI. Most…

the word content spelled with scrabble pieces

Content Marketing Guide

Content can dramatically accelerate your marketing results, or it can act as boat anchor—slowing you down when you should be picking up speed. When you know all of your customer…

a website designed and developed for multiple device screens

Website Design and Development Guide

Your website should be the place where all of your marketing ideas, content, goals and messages come together to create a powerful resource for your audience. Your current and potential…

tablet being touched by finger

Digital Advertising Guide

Digital Advertising is one of the most effective marketing tools ever developed because it is very flexible and lets you target your audience based on their behavior. Many forms of…

hands typing at laptop keyboard

Social Media Advertising Guide

Social media advertising is an important and fast-growing part of digital advertising. In this chapter, I’ll present social media advertising trends, show why they are important, and then help you…

map of SEO topics with dominos fanned out

Search Engine Optimization (SEO) Guide

SEO Strategy On any given day, Google services 3.5 billion searches, or 40,000 searches per second. Google is in the business of indexing all of the content they can, and…

person sitting and checking email on phone

Email Marketing Guide

According to the Direct Marketing Association, email marketing delivers the highest ROI of any marketing program with a return of 21–23% for every dollar invested. That’s an amazing return. Imagine…

Business, leadership and woman with tablet and glasses working in creative marketing agency

Marketing Automation and Lead Nurture Guide

The leads you collect today aren’t necessarily ready to buy immediately. Some of them are, of course, but others may still be researching products or solutions and are not ready…

bullhorn and laptop illustration

Social Media Marketing Guide

Social media marketing has become one of the most important marketing techniques. Facebook now has over 1.5 billion users, Instagram has 400 million, Twitter has 320 million, and LinkedIn has…

man sitting and looking at website metrics on computer screens

Website Testing and Optimization (CRO) Guide

Digital marketing makes it possible to easily create tests to learn what works best in order to improve the results of your marketing programs. The nature of digital marketing means…