Accumet Website Redesign: Connecting Advanced Expertise with an Advanced Audience

Transforming a Legacy to Leading Edge

When precision manufacturing leader Accumet approached us, they faced a critical challenge: their website did not reflect their cutting-edge capabilities and industry-leading status. They needed a digital presence that would:

• Showcase their advanced technological investments, including state-of-the-art precision manufacturing equipment that sets them apart from competitors in highly regulated industries like medical devices and aerospace
• Demonstrate their deep expertise serving demanding clients across defense, medical, green technology, and aerospace sectors — each requiring uncompromising attention to detail and specialized manufacturing processes
• Transform their brand perception from a general manufacturer to a highly specialized precision partner capable of handling their clients’ most challenging projects

By partnering with Nowspeed, Accumet underwent a complete digital transformation. The result? A sophisticated website that perfectly balances visual appeal with strategic messaging, positioning them as the go-to precision manufacturer for industries where failure is not an option.

Accumet: Experts in Precision Manufacturing for Critical Industries

Accumet is an advanced materials processor and precision laser machining expert that helps clients overcome complex engineering and production challenges. Using state-of-the-art equipment and cutting-edge technologies, Accumet has pioneered innovative techniques and sophisticated solutions in fabrication, laser services, and critical component assembly. Their high level of expertise facilitates collaboration from prototype to production, ensuring precise, high-quality results that meet the needs of clients in the most demanding industries.

Communicating Innovation

Although Accumet’s previous website performed very well from an SEO perspective, its design and content, launched over eight years ago, no longer reflected the company’s advancements in technology and service offerings. A website redesign would align the site’s visuals and messaging with the company’s current capabilities and target client base. Key objectives of this redesign included the following:

Competitive Advantage

Accumet’s advanced manufacturing capabilities enable them to meet the needs of highly specialized industries. A new design would emphasize the services and technologies that give them a distinct edge over competitors with less technical expertise.

Industry Leading Capabilities

Accumet has moved to a state-of-the-art manufacturing facility and invested in new laser equipment to increase production speed and improve quality. A leading-edge design would better reflect their financial and ideological commitment to being at the apex of technological advancement.

Consulting

Accumet’s engineering experience and equipment allows them to solve complex problems and lower the cost of manufacturing. The company’s website would reflect their ability to help customers make design, material, and process decisions that improve manufacturability.

Target Audience

Accumet’s current capabilities far exceed their initial operational focus, and the company has evolved into an industry leader. This evolution necessitates a website that communicates with and engages discerning clients that seek this level of expertise and innovation.

The Website Redesign

In collaboration with the Accumet team, Nowspeed developed a strategic website redesign that reflects their manufacturing and consulting capabilities with the intention of attracting technology-driven clients. Here are the key elements of the project:

Site Architecture

To preserve Accumet’s strong search engine rankings, all website improvements were implemented with SEO best practices in mind. This ensures continued online visibility while achieving the intended goals of the project.

Design

The new site features:

• High-quality imagery
• Clean, modern layout
• Updated color scheme
• Improved typography
• Enhanced call-to-action placement
• Interactive elements

These changes reflect contemporary web design standards, communicating professionalism and a commitment to technological leadership in all areas of their work.

User Experience

The improved menu structure and navigation allows users to find information quickly and easily. This encourages inquiries from industries where time and clarity are critical and enhances user engagement.

Message Clarity and Focus

The new website clearly articulates Accumet’s advanced capabilities in niche industries with:

• Sector-specific solutions
• Dedicated pages for various industries
• Technical resources, including tech briefs and datasheets
• Emphasis on consulting capacities

With tailored content that addresses the specific challenges and requirements of specialized sectors, the new site better positions Accumet as an expert partner.

Summing Up

This comprehensive redesign transforms Accumet’s online presence, accurately reflecting their position as an industry leader and differentiating them in the market. By providing clear communication of Accumet’s capabilities and streamlined access to relevant information, the redesigned website empowered clients to understand who Accumet is and initiate valuable partnerships.

Ready to Transform Your Digital Presence?

Your website should be as advanced as your capabilities. Get a free quote for your website redesign project and discover how Nowspeed can help you:

1. Capture your unique value proposition
2. Engage your target audience
3. Drive measurable results

Let’s talk!

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