5 Digital Marketing Trends for 2018

2018 is just around the corner, and digital marketing trends are rapidly changing. What should you expect for 2018? Here are some top trends to watch out for:

1. Video Advertising

More and more people are engaging with video, and smart companies are using video on all types of devices to market their products or services. A recent study showed that 52% of marketing professionals feel that video delivers the highest ROI. And 43% of people say they want to see more video from marketers.

2. Personalized Experiences

The trend toward more personalized experiences will continue to grow. Whether its native ads or email, content will be less static and more dynamic. Hubspot defines smart content as “content that is intelligently personalized to your customer’s needs.” The ability to dynamically address different personas with different content will continue as a trend in 2018.

3. Micro Moments

With the growth of the use of mobile devices, and people checking email social media, or push notifications up to 100 times a day, marketers must capture consumers’ attention quickly. In fact, when consumers inquire about something, 96% use their smartphones on the spot. This will impact search tactics, to serve up the right data at the right time, gaining customer trust over the long-term.

4. Marketing Automation

Marketing automation tools allow you to nurture leads in an automated fashion, but in a highly personalized way. The rise in marketing automation tools and platforms will continue to be developed to help marketers automate the lead nurture process.

5. Dark Social

“Dark Social” is when consumers share information via avenues other than social media such as messaging apps, email, native mobile apps and secure browsing. Marketers must understand the power of sharing via these methods, as it’s reported that 84% of outbound sharing is done through these means. Marketers must be aware that information is shared via these channels, and not discount them in their marketing plan.

For all these trends, the focus for the marketer must be to optimize on the changes in both technology and the way that consumers are using digital technology in their buying decisions. Nowspeed Marketing can help you optimize you digital marketing strategies in 2018. Just contact us today for a free consultation.