Education Client Case Study

Our client had a wide keyword base and a portfolio of offers.

Situation and Goals:

  • Optimize performance of Pay Per Click campaign to drive qualified conversions, reduce spend while maintaining lead flow with driving more leads at a lower CPL (under $25).

Optimization Technique:

  • Creating and aligning new campaigns and ad groups. 
  • Optimized budget by increasing and decreasing keyword bids at strategic time periods.
  • Used keyword metrics to drive ad group optimization to prune and reduce exposure on lack luster keywords.
  • Utilized landing page image testing in an attempt to improve lead volume

Results:

  • Improved average conversion rate by 60% 
  • Monthly Averaged CPL reduced from $50 to $20 each.