Telecommunication Client Case Study

Our client wanted to increase the performance of their PPC campaigns

Situation and Goals:

Our client wanted to increase the performance of their PPC campaigns by identifying existing strengths and weaknesses and applying Nowspeed’s pay-per-click expertise to drive more leads at a lower cost per lead.
Optimization Technique:

  • 500+ negative keyword placements for Display Network campaigns
  • Over 50 keyword changes: negative matching, pausing broad terms and replacing with more specific terms
  • Focusing efforts on “bulls-eye” terms and placements, and pausing the rest.
  • Throttling up spend for this campaign, and turning down higher CPL campaigns.

Results:

Over a 4 month period, Nowspeeds improvements resulted in an increase in conversions from 113 to 359, with a dramatic decrease in cost per conversion from $35.52 to $14.49.
PPC Case Study