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The Differences Between Product Placement & Thought Leadership
Annie Scranton, an expert in PR and media strategies and David Reske, CEO of Nowspeed, discuss the significance of financial investment for quality PR opportunities along with the differences between “Product Placement” in affiliate marketing and “Thought Leadership”, highlighting the importance of aligning products with consumers’ lifestyles. Initiating a PR campaign starts by understanding a…
How Do You Get the Most Out of Your Creative Agency?
Many marketing leaders believe that the way to get the most out of their creative vendors is to engage in only short-term projects without making a long term commitment to any one agency to increase pressure and / or quickly switch agencies whenever they want more. Paul Terrizzi, CEO of Indigo-One, a creative agency in…
How Companies Are Marketing For The Environment
Many people believe that the big companies that are making commitments on the environment are green washing, and just faking it for good press. Billy Cripe, VP of Marketing at CIBO, and David Reske, CEO of Nowspeed talk about how nothing could be further from the truth. Here is a front row seat to see…
How Should Marketing Strategy Change as Your Company Grows?
Many marketing leaders believe that the marketing methods and practices that helped you launch the company, are the ones you should rely on to grow the business. This is especially true when you have early success and results are strong. Mike Mitchell, a fractional CMO and David Reske, CEO of Nowspeed, discuss the belief that…
Does Marketing Experience Still Matter?
In a world of advanced marketing technology and AI, does marketing experience still matter? In this episode of In the Now, Marcelo Salup, a Fractional CMO with dozens of years of experience working for the largest ad agencies managing very large budgets for consumer products companies across the globe and David Reske, CEO of Nowspeed,…
How Can You Use AI to Compliment the Content You Need?
Most marketing leaders have to choose where to invest limited resources to create the content their potential customers needs. According guest, Kyle Hamer, a fractional CMO and host of his podcast, The Summit, and David Reske, CEO of Nowspeed, artificial intelligence tools like ChatGPT finally give us the ability to create ALL of the content…
Are You Better Off With Lead Gen or Demand Gen Marketing?
In this episode of In the Now, Rachel Johnson, a fractional CMO and David Reske, CEO of Nowspeed, shed light on the fact that Lead Gen is just one piece of the larger Demand Gen puzzle. While Lead Generation is essential for immediate sales, Demand Generation takes a holistic approach. It’s a full-funnel exercise that…
Is Direct Mail Marketing Still Effective?
Many marketers believe that direct mail is no longer an effective media for advertising outreach. In this episode of In the Now, Phil Goodheart, a Fractional CMO and direct mail marketing expert, talks with David Reske, CEO of Nowspeed, to debunk the myth that direct mail no longer works. Last year more than 50 billion…
Grow Your Business With A Precise Marketing Strategy
Many companies try to grow by just pouring money into marketing to drive new sales. Alan Gosenhauser, a Fractional CMO and CMO Advisor along with David Reske, CEO of Nowspeed make that case that beyond the startup phase, CMOs need to first create alignment across the organization on their Ideal Customer Profile and then invest…
How To Manage Risks & Challenges In An Organization
Every company relies on experts to deal with risk and manage important challenges in the organization. Even though it’s critically important, few companies have systems in place to identify, enable and teach experts. Alan Berrey, the author of Beyond Expertise, is an expert on experts and has powerful ideas on how to support experts, recognize…
How AI Writing Can Make You More Productive & Creative
In this episode of “In The Now”, guest Gregory Kennedy, a fractional CMO of Brand Zen says that only 37% of marketers are leveraging AI Tools like ChatGPT to be more effective. He is joined by host, David Reske, who is also The CEO of Nowspeed. While many people believe that AI is simply a…
How Do You Decide When to Hire Vs. Outsource to an Agency?
Many marketers want to build an empire and hire all the core skills they need internally. Linda DiBias, a Fractional CMO based in New Jersey, and David Reske, CEO of Nowspeed, believe that it’s important to create a blended approach and use both in-house and agency team members to build the most efficient and effective team…
Do Great Companies Get It Right The First Time?
We all know amazing companies with powerful strategy, amazing market insights, and strong leaders who are focused on success. Do these companies get it right from the start, or do they learn and evolve differently from the rest of us? David Reske of Nowspeed talks with Carmen Williams, who is an expert on evolutionary marketing…
Can Chat GPT Replace Your Marketing Department?
Many leaders are looking to figure out how to leverage AI tools like Chat GPT to replace their marketing staff to save money. In this podcast episode of “In The Now”, Mark Boudreau, a fractional CMO, and David Reske, CEO of Nowspeed Marketing, believe it can, but your results will be bland and ineffective. They…
How To Get Insights For Your Marketing Strategy
Many marketing leaders believe that they already have a complete understanding of their target market, and all they need to do is execute. In this episode of In the Now, Blake Thomas, President of Pilotfish, with 20 years of marketing experience, talks about the critical role of marketing research in creating a strategy for success.…
How To Develop A Brand With An Emotional Connection
Many leaders believe that you can build a successful company with a unique product, by focusing on a niche market, or leveraging key relationships. In this episode of In the Now, Lisa Perry, a global brand marketing executive with more than 15 years of experience, and David Reske, CEO of Nowspeed Marketing, talk about the…
What Is The Content Marketing Paradox?
Many leaders only want to invest in marketing programs that will immediately drive leads and sales. Since only a small percentage of people are ready to buy at any one time, they also realize that they also need to provide content for their prospects across the entire buyer’s journey. In this episode of In the…
When Is It Time To Launch Your Product?
What is value of launching a new product with the Minimum Viable Product (MVP) features vs. building out your complete product vision? In this episode of In the Now, Evan Rudowski a Co-Founder at SubHub and David Reske, CEO of Nowspeed, shares from his experience about the pitfalls of investing too much and taking too long…
Do Companies Still Need Heroes?
Many leaders love creating a “hero culture” by recognizing and rewarding the heroes in their organization. In this episode of In the Now, Carol Meyers, a former CMO and current VC investor with Glasswing Ventures, talks about the dangers of relying on heroes to rescue you. She believes that it’s better to fix the processes and…
Which Is Better? Results Driven vs Time Based Work Culture
“If I can’t see you, you’re not working!” Many leaders believe that in-person work leads to higher productivity and collaboration, yet employees overwhelmingly want the freedom and flexibility of a remote work environment. Behind these lofty virtues lies a hidden bias that managers don’t think people are working unless they can see them working. Leaders…
How To Find The Balance Between Busy & Productive
In a world filled with opportunities, many of us feel like busier is better. Digital tools like slack, email, text, zoom and so many others, are meant to make us more productive, but is that really better? And have we forgotten how to take time out to think and plan to make better decisions about…
How CEOs Can Leverage Challenging Experiences For Greater Impact
Many small business leaders believe that only governments or large businesses have the ability to truly make an impact on the world – but is that fact or myth? In this episode of In the Now, Jordi Mullor, CEO The Rebellion & David Reske, CEO of Nowspeed, explores how CEOs can leverage challenging experiences and…
How To Redefine Leadership Without Needing Full Control
Many leaders believe that if you just put more hours into the business, it will all work out! In this episode of In the Now, Paul Marston, a CEO coach with C12 along with David Reske, CEO of Nowspeed, explore how the best CEOs are able to give up control and delegate to people in…
How To Create A Winning Sales Process
Does the best product win the sale? In this episode of In the Now, Raffi Yardemian, an outsourced/fractional VP of Sales describes how to create a winning sales process that enables ordinary sales people to achieve their goals and help their companies grow. In complex sales, people buy from people and it’s important to create…
Working At For Profit Businesses Vs Non-Profit Organizations
Is working for a non-profit organization more noble than working for a for-profit business? In this episode of In the Now, Jim Johnston, a CEO advisor and coach and David Reske of Nowspeed, talk about deep insights of the value that non-profit organizations and for-profit businesses are creating along with how we can measure the…
Leading With Emotional Intelligence
Are leaders primarily concerned about strategy and goal setting, or it something else? In this episode of In the Now, Randy Case, a CEO coach at C12, talks about how good leaders need to be very effective at solving problems with emotional intelligence while engaging others to get things done. Randy spent many years as…
How Healthy Conflict Creates A Healthy Business Environment
Do the best businesses run in harmony without conflict? In this episode of In the Now, Michael Bloch of Building Bloch, a leadership development and facilitation practice & David Reske of Nowspeed, a digital marketing agency, helps us understand the right and wrong ways to use conflict in an organization. A CEO needs to create…
What Is Really Important For Business Growth?
Do the best run businesses grow the fastest? In this episode of In the Now, Pete Hayes a Principle of Chief Outsiders and David Reske of Nowspeed reveal that while most companies strive for operational excellence, it is surprisingly not operationally-excellent, but the market-driven companies that grow faster. The CMO has a critical role in…
How To Create A Meaningful Brand Identity
Is your brand identity more than your logo and tagline? In this episode of “In the Now”, David Reske of Nowspeed interviews Dan Stokes of JStokes Agency, who argues that strategy and creative need to come together in order to build an effective brand. Only by starting with your “why” and what makes you unique, can…
Can You Change Your Career Focus?
Can you radically change your career focus and still be successful? In this episode of In the Now, Kate Lee of By The Horns and David Reske of Nowspeed explore the myth that you need to be laser focused on one thing in order to be successful in your life. As we progress on the…
What Leadership Skills Create a Mentally Healthy Workplace?
What leadership skills create a mentally healthy workplace? Joel Bennet of Presence Quest joins David Reske of Nowspeed on this week’s episode of “In the Now” to expose the myth that you need to invest heavily to create a healthy workplace. While employee assistance and mental health programs have their place, it turns out that…
Turn Marketing & Entrepreneurship Ideas Into A Business
You have a good idea – now what? Dave Will joins me in a lively discussion about entrepreneurship and the necessary steps to turn your good idea into a thriving business. From bouncing ideas between friends to building your network, finding the balance between the excitement and the nuts and bolts of running a business…
Should You Add More Products & Services?
Is it better to grow your business by expanding your product lines, services, and reach, or by focusing on the markets you are already in? Join Andy Bailey and me for a provocative conversation about growth strategies in this latest In the Now Podcast. Andy is a serial entrepreneur and founder of Petra Coach with…
Should You Rely on Humans Or Machines Translation?
If you are trying to reach a global audience, do you rely on humans or machine translation to get the job done? Now that we’re all talking about ChatGPT and how AI can write and have conversations with us, is it necessary to use real people to translate your content into other languages one word…
Should You Build A Fan Base Or Sell To Everyone?
Are you building a fan base or simply selling to anyone that will buy from you? According to Carl Gould in this edition of In the Now, you need to stop trying to please everyone and focus on the top 20% of the top 20% of your customer base! (If you do the math, that’s…
Is A Company Built To Last or Sell The Same Thing?
Are you creating a company that’s built to last or built to sell? Or, are they one in the same? Glenn Grant delves into these and other topics on this week’s In The Now Podcast. As a coach to entrepreneurs, Glenn helps his clients build value in their organization. In order to be built to…
Should Your Growth Focus Be Broad Or Narrow?
As OpFocus’ Chief Executive Officer, Astrid is responsible for the daily operations of the company. She defines and drives OpFocus strategy, oversees the leadership team, and participates in financial governance of the company. Astrid began her tenure at OpFocus in 2008 as an Implementation Manager, and since then has held a variety of roles in…
How To Scale Your Business With A Sales Team
A great founder or CEO knows how to sell their products and services better than anyone. However, when it’s time to scale up and expand the sales team, finding individuals that sell in a consistent and predictable way is key. Bruce Eckfeldt, our latest guest on the In The Now Podcast, details the importance of…
What Is The Secret To Frictionless Growth For Your Company?
What is the secret to frictionless growth for your company? In this episode of In The Now, Eric Crews, President and Founder of Crews and Co. smashes the myth that you can be successful growing your business just by focusing on operational excellence. Eric has consulted with dozens of companies over many years and understands…
Is It More Efficient To Build Or Buy For Your Business?
Should you Build or Buy? In this episode of In the Now, Neal Quesnel, CEO of What Army, discusses his decision to invest in software to improve and differentiate his website service business. He could have bought third party software to do the job, but he decided to invest significant time and resources to build…
How Should A CEO Grow & Evolve With Their Business?
Episode Description: How should a CEO grow and evolve as their business grows? Should they work more hours, faster, or harder? In the latest In The Now Podcast episode, Rich Manders, CEO Coach, smashes the myth that working harder as the CEO is the key to growing the business. After working with CEOs and founding teams…
How To Position Your Company In The Buying Process
Michael is the author of two books, “How to Create Customers as Loyal as Norm Peterson” and “Rock & Sand: A Practical Insight to Business Growth.” Before dedicating his life to helping CEOs and executives, he held several leadership positions at top companies. Michael has been coaching mid market owners/CEOs and their leadership teams for…
How To Integrate Work-Life Balance
Michael has 25+ years as an C-level executive and is the CEO of Impact Enterprises. He has also worked companies ranging from startup to $7 billion with a focus of VC backed technology and is a master at organizational re-design and startups. During his time, 100+ million capital has been raised.
What Are Breakthrough Marketing Strategies For Non-Profits?
Eric W. Curtis is the CEO of Curtis Strategy, an innovative consulting firm focused on designing breakthrough strategy and innovative business models that lead to future growth, relevance, and sustainability. Eric is passionate about working with his clients to address their most complex and challenging issues, helping them design and implement the strategies needed to…
How Content Marketing Can Benefit Your Business?
Michael Brown is the CEO & Founder of nDash.com, a platform connecting brands and agencies to the world’s top freelance writers. Prior to nDash, Michael spent his career as a news reporter, freelance writer, and marketing agency owner. He currently lives in Camden, Maine with his wife and 3 boys.
What Is Purpose Driven Marketing?
After more than 25 years in strategic marketing, Evan knows that strong communications can resolve a great number of complex challenges in the world. He launched Longview Strategies to formalize and apply that impact-oriented marketing mindset to the intersection of sustainability and business. Prior to founding Longview, Evan was President of a full-service marketing firm…
How To Promote Your Own Music
Mark Roberge is the CEO and co-founding partner of Bamrock Entertainment which is an entertainment holding company that oversees the production studio and creative agency Red 13 Studios / Creative. As a producer and songwriter, Roberge has been involved in multiple projects that garnered recognition on The Billboard charts while achieving millions of downloads and…
What Gives A Brand It’s Relevant Identity?
Gwen Murray is an innovative marketing strategist with over 20 years experience in Fortune 500 companies including Amazon, Staples, and L’Oreal, to Series A and VC backed startups. Gwen has led numerous marketing organizations focused on brand growth and lead generation with an emphasis on scaling teams that help businesses create ROI driven marketing programs.…
What Makes A Good Leader In A Company?
BILL FLYNN has collaborated with Alan Mulally, pitched Steve Jobs, accomplished much, failed often, and learned many useful lessons from thirty years of studying the science of success. Bill’s best-selling book – Further, Faster – The Vital Few Steps that Take the Guesswork out of Growth continues to garner a nearly 5-Star rating generating demand…
Chris Spears CEO of Improve HX
Ronny sits down with Chris Spears CEO of ImproveHX. Chris is an entrepreneur that sees the world changing right before our eyes. We discuss how he left his traditional digital agency to pursue blockchain technology. We discuss some of the emerging changes that will be taking place and how marketing as we know can be changed forever.
Sky Cassidy interview
CEO of Mountain Top Data Sky and I talk about data and what makes Mountain Top Data a true data company. As we progress, it is going to be more imperative to understand your data, make sure that it is constantly being updated and managed by data experts. Sky also dives into his unique stance…
MARK HEWITT EQENGINEERED CEO
Ron sits down with serial entrepreneur and West Point Academy Graduate Mark Hewitt. He founded two companies. EQEngineered where he is the CEO and Socially Saavy where he sits as their CIO. The core of what EQEngineered does is Development, Data and Design as a consultancy. Socially Saavy emerged from helping out military veterans. We…
Brad Chisum / Founder & Parther of THE LAUNCH FACTORY
Brad is the former CEO and co-founder of Lumedyne Technologies, a MEMS Inertial Sensor company acquired by Google. Ronny sits down to discuss his latest venture The Launch Factory, which is taking a different approach to startups and creating companies. We discuss Artificial Intelligence and Brad mentions a gamechanger technology and company that they have…
Dave Young the founder of $PLAY, PlayArcade, LifePLAY
Ronny sits down with Dave Young, a game developer, entrepreneur and founder of $PLAY coin. Dave has not only created a social token to help foster community involvement, he has created an ecosystem, PLayArcade, and LifePLAY that is giving back to “real world” communities in a big way. We discuss NFTs and highlight how brands…
Chris Stephenson Head of Operations NLP at NUIX Co-Founder of Topos Labs
Chris and I sit down and talk about Artificial Intelligence. He co-founded Topos Labs, an AI company that was recently acquired by NUIX. We learn about the explosive growth of language AI and we explore if Artificial Intelligence is quietly taking over? What Chris says might surprise you – it’s already here. He also gives…
Michal Cymbalisty Domination Finance
In this episode, Michal Cymbalisty joins In the Now to talk about his start-up company Domination Finance...
Christopher Cummings Principal Product Manager PRECISELY
Data quality issues can be a sleeping giant. The company Precisely recently won a prestigious award...
