In the Now Podcast: Episode 59
Join Nowspeed's CEO, David Reske, as he engages in discussions with founders, marketers, and CEOs from around the globe. Delving into the realm of marketing and leadership, aiming to unravel the myths and misunderstandings that often surround these topics.
What is Content Marketing's True Essence?
In a recent discussion, Fractional CMO Ian Feder and David Reske, CEO of Nowspeed, delved into content marketing’s true essence, challenging the myth that it’s solely about information delivery. Ian stressed the vital role of emotions in decision-making, highlighting differences between B2B and B2C dynamics. Feder emphasized a customer-centric approach, involving in-depth research, clear CTAs, and understanding the customer’s journey. He also advocated for recognizing media consumption habits to tailor campaigns effectively. Feder’s insights advocate for a holistic, emotionally-informed, and adaptive content marketing approach, underscoring the importance of continuous evolution based on comprehensive data. Listen to it in more detail now!
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Episodes
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- Brand Identity
- Build to Last
- Business Focus
- Business Mergers
- Business Strategy
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- Content Marketing
- Customer Insight
- Entrepreneurship
- Finding your Purpose
- Global Business
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The Essential Role of Marketing in Product-Led Growth
Unlocking the Full Potential of Conversion Rate Optimization
Mastering Modern Outbound Email: Strategies for Today's B2B Marketers
The Power of Account-Based Marketing with Intent Data in B2B Strategies
5 Strategies to Leverage AI in Your Marketing Today
How Growth Hacking Fits into Your Digital Marketing Strategy
Do Inbound or Social Media Marketing Campaigns Work on Their Own?
The New Rules of Personal Branding
The Differences Between Product Placement & Thought Leadership
How Should Marketing Strategy Change as Your Company Grows?
Are You Better Off With Lead Gen or Demand Gen Marketing?
How Do You Decide When to Hire Vs. Outsource to an Agency?
How To Develop A Brand With An Emotional Connection
What Is The Content Marketing Paradox?
Should You Rely on Humans Or Machines Translation?
Should You Build A Fan Base Or Sell To Everyone?
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