In the Now Podcast: Episode 75
Join Nowspeed's CEO, David Reske, as he engages in discussions with founders, marketers, and CEOs from around the globe. Delving into the realm of marketing and leadership, aiming to unravel the myths and misunderstandings that often surround these topics.
Caroline Rothwell Marketing Consultant | Self-Employed
How to Hire & Manage a Marketing Consultant
In the fast-evolving business landscape, the need for expert guidance in marketing has never been more pronounced. Caroline Rothwell, an experienced Chief Marketing Officer with a rich background in various sectors like fashion, real estate, and tech marketing, shares her insights in a podcast interview with Dave Reske, CEO of Nowspeed Marketing. Her advice illuminates the path for businesses of all sizes looking to leverage the expertise of a marketing consultant effectively.
Successfully hiring and working with a marketing consultant requires a thoughtful and strategic approach. CEOs must be clear about their needs, use their networks effectively, be ready to invest time, understand their business stage, and define what success looks like for their company. Consultants, in return, offer more than expertise; they provide a partnership in problem-solving and strategy implementation. Rothwell’s insights clearly demonstrate that the right consultant can be a transformative asset for any company, guiding them through the complexities of today’s dynamic marketing environment.
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Episodes
- All
- Brand Identity
- Build to Last
- Business Focus
- Business Mergers
- Business Strategy
- Career Strategies
- Content Marketing
- Customer Insight
- Entrepreneurship
- Finding your Purpose
- Global Business
- Growth Strategies
- Healthy Workplaces
- PPC Services
- Sales
- social media marketing
- Work/Life Balance
The Essential Role of Marketing in Product-Led Growth
Unlocking the Full Potential of Conversion Rate Optimization
Mastering Modern Outbound Email: Strategies for Today's B2B Marketers
The Power of Account-Based Marketing with Intent Data in B2B Strategies
5 Strategies to Leverage AI in Your Marketing Today
How Growth Hacking Fits into Your Digital Marketing Strategy
Do Inbound or Social Media Marketing Campaigns Work on Their Own?
The New Rules of Personal Branding
The Differences Between Product Placement & Thought Leadership
How Should Marketing Strategy Change as Your Company Grows?
Are You Better Off With Lead Gen or Demand Gen Marketing?
How Do You Decide When to Hire Vs. Outsource to an Agency?
How To Develop A Brand With An Emotional Connection
What Is The Content Marketing Paradox?
Should You Rely on Humans Or Machines Translation?
Should You Build A Fan Base Or Sell To Everyone?
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