In the Now Podcast: Episode 63
Join Nowspeed's CEO, David Reske, as he engages in discussions with founders, marketers, and CEOs from around the globe. Delving into the realm of marketing and leadership, aiming to unravel the myths and misunderstandings that often surround these topics.
Why Build The Right Sales & Marketing Processes
Many leaders believe that the best way to compensate sales people is to pay a straight commission to motivate , and put most of the risk of sales effectiveness on the sales people themselves. Henning Schwinum, co-founder and managing partner of Vendux, talks about how he has a radically different view with David Reske, CEO of Nowspeed and Host of “In The Now”. Schwinum believes that sales success happens when the right sales and marketing systems and process are in place to build your brand, generate leads, and support sales people in their work. If you have the right systems in place, you will find that the best sales people deliver a strong ROI, and you don’t need to put all of the financial risk on them any more than you’d put it on your engineers or accountants.
This provocative conversation may change how you think about sales compensation, marketing support, and even how to structure your sales teams for success. Listen to learn more about the right compensation model for sales people!
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Episodes
- All
- Brand Identity
- Build to Last
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- Content Marketing
- Customer Insight
- Entrepreneurship
- Finding your Purpose
- Global Business
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The Essential Role of Marketing in Product-Led Growth
Unlocking the Full Potential of Conversion Rate Optimization
Mastering Modern Outbound Email: Strategies for Today's B2B Marketers
The Power of Account-Based Marketing with Intent Data in B2B Strategies
5 Strategies to Leverage AI in Your Marketing Today
How Growth Hacking Fits into Your Digital Marketing Strategy
Do Inbound or Social Media Marketing Campaigns Work on Their Own?
The New Rules of Personal Branding
The Differences Between Product Placement & Thought Leadership
How Should Marketing Strategy Change as Your Company Grows?
Are You Better Off With Lead Gen or Demand Gen Marketing?
How Do You Decide When to Hire Vs. Outsource to an Agency?
How To Develop A Brand With An Emotional Connection
What Is The Content Marketing Paradox?
Should You Rely on Humans Or Machines Translation?
Should You Build A Fan Base Or Sell To Everyone?
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