In the Now Podcast: Episode 149
Join Nowspeed's CEO, David Reske, as he engages in discussions with founders, marketers, and CEOs from around the globe. Delving into the realm of marketing and leadership, aiming to unravel the myths and misunderstandings that often surround these topics.
Mark Goloboy Founder | Market Growth Consulting
AI Answer Engines & GEO: The Future of B2B Marketing
In this returning visit to Marketing In The Now, David Reske sits down again with Mark Goloboy, founder of Market Growth Consulting, to explore how AI is transforming the way B2B companies market, sell, and operate. Mark shares how he rebuilt his own website around a custom GPT — what he calls an “answer engine” — designed to function as a digital twin that responds to prospect questions in his own voice. The conversation digs into the strategy behind training AI on real visitor questions, the intersection of SEO and generative engine optimization (GEO), and why 2026 has shifted from AI experimentation to full production roadmaps. If you’re a marketer or business leader trying to figure out where to invest in AI right now, this episode is your playbook.
Get a Free Marketing Analysis and Consultation
Nowspeed can review your Website, SEO, PPC, Email or Social Media Campaigns and identify ways to make an immediate impact!
Episodes
All
- All
- AI in Marketing
- Brand Identity
- Build to Last
- Business Focus
- Business Mergers
- Business Strategy
- Career Strategies
- Content Marketing
- Customer Insight
- Entrepreneurship
- Finding your Purpose
- Global Business
- Growth Strategies
- Healthy Workplaces
- PPC Services
- Sales
- social media marketing
- Work/Life Balance
How Great Brands Inspire Irrational Loyalty
Lee Nadler
CMO
Flip
How AI Is Rewriting the Buying Journey from Search to Purchase
Mike Ensing
CEO
Revere
The Missing Layer Under AI: A Marketing Operating System
Maria Scheifler
Fractional CMO
MKT Velocity
From Fear to Fluency: Leading Your Team Through AI
Pam Boiros
Co-Founder and CMO
Women Applying AI
Train AI to Sound Like You: Brand Strategy in the Age of AI
Ernie Harker
Speaker, Author, and Branding Consultant
ernburn
How AI Is Changing the Role of Product Marketing
Andy Donkin
Founder & Growth Catalyst
Acadia West Group, LLC
Why AI Can't Fix Marketing Without a Data Foundation
Marie Bahl McKenna
CMO
Uptempo
Gut Instinct vs. Data: The Modern CMO
Kevin Dougherty
CMO
NeuraPoints
How AI Is Closing the Gap Between Marketing and Sales
Scott Logan
CMO
AmplifAI
From Boring to Bold: Making B2B Content Humans Actually Want
Matt Charney
Recruiting & Marketing Leader
Kyle & Co, Mediabistro
Growth Strategies for Disrupting Legacy HR Tech
Joshua Kiernan
CEO & Founder
Mosh JD
Mastering AI Workflows and Agentic Marketing
Frank Days
Fractional CMO
Independent
Human-Centric Marketing: Building a Confident Brand Voice
Tami Spencer
CMO and Founder
Suite Marketing
Marketing in the Age of Automation
Matt Ranta
CMO, Partner, Head of Practice
Nimble Gravity
Revenue-Oriented Marketing: Aligning Your Spend with Business Outcomes
Fernando Gonzalez Aguirre
CEO and Founder
Structured Rebellion
From Seed to Scale: Building Sustainable Growth Engines
Osnat Lidor
Demand Generation Specialist
Demand Gen Studio
Building Trust in the AI Era
Kristin Oelke
CMO and Managing Director
Brightrose Ventures
The Shift from Ads to Content-First Growth
Dan Stradtman
CMO
Bloomfire
From Setback to Startup: Asking the Hard Questions
Nathan Girard
Co-Owner and CEO
Bloom Brothers
Research-Driven B2B Marketing
Jen Anderson
Co-Owner
Contento
How AI Is Reshaping the B2B Sales Process
Zulfiya Forsythe
Founder
The Omadli Group
Why Channels are the New Moat for Startups
Michel Moravia
CEO
Qualiverse
Digital Transformation: Catching Up with the Market
Becky Chandler
CMO/COO
Elmhurst Oral Surgery
Why Emotions, Not Logic, Drive Marketing
J.D. Pincus, PhD
Chief Innovation Officer at AgileBrain & Co-Founder at MotivationMetrics
AgileBrain, MotivationMetrics
Beyond Personalization: A Guide to Smart ABM
Nick Zeckets
Chief Fire Starter and Hopmaster
Smoke Signals AI and CustomerHop
From Idea to App: A Startup's Go-to-Market Plan
Kushagra Mallick and Alisha Mehta
CEO & CCO
SelfServe
Nonprofit Marketing in the Digital Age
Mary Crean
Marketing Director
Nassau Financial Group
Optimizing Marketing for Lifetime Value
Tim Hamelen
CMO
iDesign
The Rise of Lean Marketing Teams
Andy Zimmerman
CMO
Tamr
Scaling Local Businesses with Digital Marketing
Rob Thomas
CMO
RamClean
Winning with ABM: A Practical Guide for B2B Marketers
Sebastian Pistritto
CMO
Private Company
Reimagining E-commerce: A Core Strategy for Growth
Suzanne Carawan
CMO
Web2Market, Inc.
Smarter Sales Through CRM and Document Integration
Chris Eustace
CEO
SparkGrid Software
The Rise of the T-Shaped CMO
Dawn Mueller
CMO
Trinity Life Sciences
How Top CMOs Build Communication Strategies
Scott Miller
CMO
Spencer Pruitt
The All-Weather CMO: Leading Through Changing Winds
Mark Brandau
CMO
Brightmine
How CMOs Can Quickly Make an Impact in a New Organization
Ritu Kaul
CMO
Calance
Building a High-Impact Marketing Function from Scratch
Lindsay O’Brien
Head of Marketing and Operations
Predictive
Marketing for Early-Stage Startups
Abby Borden
Founder & CEO
Inkwell GTM
The Hidden Growth Potential of B2B E-Commerce
Andrew Carlson
CMO
Distributor Data Solutions (DDS)
Creating Categories to Win in B2B Marketing
Kari Hanson
SaaS CMO
Robin
Blending Creativity with Data-Driven Marketing
Justin Steinman
CMO
Ensora Health
Artificial Intelligence in Marketing
Cindy Machles
Co-Founder and CEO
Glue Advertising
How Generative AI is Transforming Search & Brand Marketing
Mike Ensing
CEO and Co-Founder
Revere
Mastering Pipeline Building
Dimitri Vlachos
CMO
Spacelift
Building Global Marketing Excellence
Brian Bakstran
Marketing Executive
CMO Alliance
Unlocking Revenue-Focused Marketing
Melanie LoBue
Fractional CMO
Voyager Communications
Proven Strategies for Scaling Success
Marina Erulkar
Founder
Hampstead Solutions
Leveraging AI for Next-Level Digital Marketing Personalization
Zoe Kazmierski
Global Head of Digital Marketing
Pegasystems
Amplifying B2B Impact with ABM
Bob Hebeisen
Fractional CMO
Bob Hebeisen Strategic Marketing Consulting
How to Leverage AI for Content Marketing
Dom Odoguardi
Head of GTM
Trellus
Unlocking Personalization at Scale
David Edelman
Harvard Business School Fellow
Edelman Advisory Services
Capturing Attention in a Crowded Digital Space
Paul Kuhne
CMO
Dusseau and Company
Unlocking AI’s Potential in Marketing
Mark Goloboy
Fractional CMO
Market Growth Consulting
Shaping Beliefs and Driving Organizational Success
Jasmine Martirossian
CSO & CMO
Strategy Ark
Driving AI Adoption with Strategic Change Management
Jason Mundy
CMO
ONPOINT Business Advisors
How to Create a Social Media Playbook
Jenn Foster
Fractional CMO
Foster Marketing
The Power of Personal Branding for Founders
Shannon Curran
CMO & Advisor
SSC Consulting
The Essential Role of Marketing in Product-Led Growth
Warren Sukernek
Fractional CMO
Five-Eighths Marketing
Balancing AI and Humanity
Vinda Souza
CMO
RefAssured
Global Branding at Scale
Jessica Crimmins
Fractional CMO
JPCrimmins Consulting
Amplifying Lead Generation Through Strategic Branding
Michelle Heath
CEO
Growth Street
The Evolving Role of Marketing
Maria Sweeney
Fractional CMO
The Mom Project
The Power of Personal Branding
Larisa Bedgood
Head of Marketing
Porch Group Media
Building a Community That Builds Your Business
Elizabeth Long
Fractional CMO
LabOps Unite
Unlocking the Full Potential of Conversion Rate Optimization
Chris Kirsch
Founder
Cyber Marketing Clinic
Navigating the Future of Branding
Mitch Duckler
Founder
FullSurge
Mastering Modern Outbound Email: Strategies for Today's B2B Marketers
Scott Erb
Account Executive
Ubico
Aligning CMO Strategies with CEO Expectations
Jason Mundy
Fractional CMO
Self-Employed
The Power of Account-Based Marketing with Intent Data in B2B Strategies
Riaz Kanani
CEO & Founder
Radiate B2B
5 Strategies to Leverage AI in Your Marketing Today
Hanoz Tabak
Digital Marketing Leader
Self-Employed
Demystifying Content Marketing: Strategies for Long-Term Success
Nicole Donnelly
CEO
DMG Digital
How to Effectively Set Marketing Priorities
Scott Weiler
Fractional CMO
Self-Employed
How to Hire & Manage a Marketing Consultant
Caroline Rothwell
Marketing Consultant
Self-Employed
Beyond SEO: The Power of an Integrated Digital Advertising Campaign
Pete Caputa
CEO
Databox
How Growth Hacking Fits into Your Digital Marketing Strategy
Mark Osborne
Founder
Modern Revenue Strategies
Building a Marketing Engine for Long-Term Growth
Chris Willis
CMO
Axios HQ
Best Practices for Event Marketing
Alec Mountain
Founder & Chief Marketer
Product Blitz
How to Integrate PR with Digital Marketing
Lisa Nickerson
CEO
Nickerson
7 Strategies for Successfully Selling on Amazon
Mike Begg
CEO
AMZ Advisors
Can A CEO Also Be A CMO?
Sherehan Ross
Fractional CMO
Self-Employed
How To Exceed Customer Expectations
John Hewitt
CEO
Loyalty Brands
How Can You Make Doubt a Force for Good in Your Life?
Sara Sabin
Executive Coach
Self-Employed
Do Inbound or Social Media Marketing Campaigns Work on Their Own?
Louis Gudema
Fractional CMO
Self-Employed
What’s More Important, Unique Ideas or Innovation?
Mike Volkin
Fractional CMO
Self-Employed
Why Build The Right Sales & Marketing Processes
Henning Schwinum
CEO
Vendux
Why Business Owners Don't Have To "Carry The World"
Electra Govoni
CEO Coach
Self-Employed
Scaling Challenges with Small Businesses
Bill Gallagher
CEO Coach
Self-Employed
The New Rules of Personal Branding
Christine Perkett
PR, Branding and Marketing Communications Guru
Mindful Marketing + PR
What is Content Marketing's True Essence?
Ian Feder
Fractional CMO
Self-Employed
The Differences Between Product Placement & Thought Leadership
Annie Scranton
Marketing and PR Expert
Self-Employed
How Do You Get the Most Out of Your Creative Agency?
Paul Terizzi
CEO
Indigo-One
How Companies Are Marketing For The Environment
Billy Cripe
VP of Marketing
CIBO
How Should Marketing Strategy Change as Your Company Grows?
Mike Mitchell
Fractional CMO
Self-Employed
Does Marketing Experience Still Matter?
Marcelo Salup
Fractional CMO
Self-Employed
How Can You Use AI to Compliment the Content You Need?
Kyle Hamer
Fractional CMO
Self-Employed
Are You Better Off With Lead Gen or Demand Gen Marketing?
Rachel Johnson
Fractional CMO
Self-Employed
Is Direct Mail Marketing Still Effective?
Phil Goodheart
Fractional CMO
Self-Employed
Grow Your Business With A Precise Marketing Strategy
Alan Gonsenhauser
Fractional CMO
Self-Employed
Want to be a guest on the show?
