In the Now Podcast: Episode 12

Join Nowspeed's CEO, David Reske, as he engages in discussions with founders, marketers, and CEOs from around the globe. Delving into the realm of marketing and leadership, aiming to unravel the myths and misunderstandings that often surround these topics.

How To Promote Your Own Music

Mark Roberge is the CEO and co-founding partner of Bamrock Entertainment which is an entertainment holding company that oversees the production studio and creative agency Red 13 Studios / Creative. As a producer and songwriter, Roberge has been involved in multiple projects that garnered recognition on The Billboard charts while achieving millions of downloads and streams across all platforms. With influences ranging from Classic Rock, to 90s R&B to modern day hip hop, pop and rock, Roberge has a well rounded ear and brings that into every project he works on.

Get a Free Marketing Analysis and Consultation

Nowspeed can review your Website, SEO, PPC, Email or Social Media Campaigns and identify ways to make an immediate impact!

Episodes

All
  • All
  • Brand Identity
  • Build to Last
  • Business Focus
  • Business Mergers
  • Business Strategy
  • Career Strategies
  • Content Marketing
  • Customer Insight
  • Entrepreneurship
  • Finding your Purpose
  • Global Business
  • Growth Strategies
  • Healthy Workplaces
  • PPC Services
  • Sales
  • social media marketing
  • Work/Life Balance
Chris Willis

Building a Marketing Engine for Long-Term Growth

Chris Willis
CMO
Axios HQ
Alec Mountain

Best Practices for Event Marketing

Alec Mountain
Founder & Chief Marketer
Product Blitz
Lisa Nickerson

How to Integrate PR with Digital Marketing

Lisa Nickerson
CEO
Nickerson
Mike Begg

7 Strategies for Successfully Selling on Amazon

Mike Begg
CEO
AMZ Advisors
Sherehan Ross

Can A CEO Also Be A CMO?

Sherehan Ross
Fractional CMO
Self-Employed
John Hewitt

How To Exceed Customer Expectations

John Hewitt
CEO
Loyalty Brands
Sara Sabin

How Can You Make Doubt a Force for Good in Your Life?

Sara Sabin
Executive Coach
Self-Employed
Louis Gudema

Do Inbound or Social Media Marketing Campaigns Work on Their Own?

Louis Gudema
Fractional CMO
Self-Employed
Mike Volkin

What’s More Important, Unique Ideas or Innovation?

Mike Volkin
Fractional CMO
Self-Employed
Henning Schwinum

Why Build The Right Sales & Marketing Processes

Henning Schwinum
CEO
Vendux
Why Business Owners Don't Have To "Carry The World" 1

Why Business Owners Don't Have To "Carry The World"

Electra Govoni
CEO Coach
Self-Employed
Bill Gallagher headshot

Scaling Challenges with Small Businesses

Bill Gallagher
CEO Coach
Self-Employed
Christine Perkett

The New Rules of Personal Branding

Christine Perkett
PR, Branding and Marketing Communications Guru
Mindful Marketing + PR
Ian Feder

What is Content Marketing's True Essence?

Ian Feder
Fractional CMO
Self-Employed
Annie Scranton

The Differences Between Product Placement & Thought Leadership

Annie Scranton
Marketing and PR Expert
Self-Employed
Paul Terizzi

How Do You Get the Most Out of Your Creative Agency?

Paul Terizzi
CEO
Indigo-One
Billy Cripe

How Companies Are Marketing For The Environment

Billy Cripe
VP of Marketing
CIBO
Mike Mitchell

How Should Marketing Strategy Change as Your Company Grows?

Mike Mitchell
Fractional CMO
Self-Employed
Marcelo Salup

Does Marketing Experience Still Matter?

Marcelo Salup
Fractional CMO
Self-Employed
Kyle Hamer

How Can You Use AI to Compliment the Content You Need?

Kyle Hamer
Fractional CMO
Self-Employed
Rachel Johnson

Are You Better Off With Lead Gen or Demand Gen Marketing?

Rachel Johnson
Fractional CMO
Self-Employed
Is Direct Mail Marketing Still Effective? 3

Is Direct Mail Marketing Still Effective?

Phil Goodheart
Fractional CMO
Self-Employed
Alan Gosenhauser

Grow Your Business With A Precise Marketing Strategy

Alan Gonsenhauser
Fractional CMO
Self-Employed
Alan Berrey Headshot

How To Manage Risks & Challenges In An Organization

Alan Berrey
Founder
Vistage International
How AI Writing Can Make You More Productive & Creative 5

How AI Writing Can Make You More Productive & Creative

Gregory Kennedy
Fractional CMO
BrandZen
Linda DiBias headshot

How Do You Decide When to Hire Vs. Outsource to an Agency?

Linda DiBias
Fractional CMO
Self-Employed
Carmen Williams

Do Great Companies Get It Right The First Time?

Carmen Williams
Marketing Executive
Zuper
Mark Boudreau

Can Chat GPT Replace Your Marketing Department?

Mark Boudreau
Fractional CMO
Self-Employed
Blake Thomas

How To Get Insights For Your Marketing Strategy

Blake Thomas
President
Pilotfish
Lisa Perry

How To Develop A Brand With An Emotional Connection

Lisa Perry
Brand Marketing Executive
Fractional CMO
Rayanne Krueger

What Is The Content Marketing Paradox?

Rayanne Thorn Krueger
Fractional CMO and Podcast Host
HR Latte
Evan Rudowski

When Is It Time To Launch Your Product?

Evan Rudowski
Co-Founder
Subhub
Carol Meyers

Do Companies Still Need Heroes?

Carol Meyers
CEO Coach
Independent
Headshot of David Kinnear

Which Is Better? Results Driven vs Time Based Work Culture

David Kinnear
CEO Coach
Vistage Chair
Joanne Davis

How To Find The Balance Between Busy & Productive

Joanne Davis
CEO Coach
C12
Jordi Mullor

How CEOs Can leverage Challenging Experiences For Greater Impact

Jordi Mullor
CEO
The Rebellion
Paul Marston - In The Now guest

How To Redefine Leadership Without Needing Full Control

Paul Marston
CEO Coach
C12
Raffi Yardemian

How To Create A Winning Sales Process

Raffi Yardemian
Fractional VP
Sales Xceleration
Jim Johnston

Working At For Profit Businesses Vs Non-Profit Organizations

Jim Johnston
CEO Advisor
Self-Employed
Case Randy

Leading With Emotional Intelligence

Randy Case
CEO Coach
C12
Michael Bloch

How Healthy Conflict Creates A Healthy Business Environment

Michael Bloch
CEO
Building Bloch
Pete Hayes

What Is Really Important For Business Growth?

Pete Hayes
Co-Director
Chief Outsiders
Dan Stokes

How To Create A Meaningful Brand Identity

Dan Stokes
Executive Vice President
JStokes
Can You Change Your Career Focus? 7

Can You Change Your Career Focus?

Kate Lee
CEO
By The Horns
Joel Bennett

What Leadership Skills Create a Mentally Healthy Workplace?

Joel Bennett
CEO
Presence Quest
Dave Will

Turn Marketing & Entrepreneurship Ideas Into A Business

Dave Will
CEO
Propfuel
Andy Bailey

Should You Add More Products & Services?

Andy Bailey
CEO & Coach
Petra
Wendy Pease

Should You Rely on Humans Or Machines Translation?

Wendy Pease
Owner, President, Author
Rapport International
Carl Gould

Should You Build A Fan Base Or Sell To Everyone?

Carl Gould
Author, CEO, International Speaker
7 Stage Advisors
Glenn Grant

Is A Company Built To Last or Sell The Same Thing?

Glenn Grant
CEO
Selfassembled Ventures
Astrid Domenico

Should Your Growth Focus Be Broad Or Narrow?

Astrid Domenico
CEO
OpFocus
Bruce Eckfeldt

How To Scale Your Business With A Sales Team

Bruce Eckfeldt
Founder & CEO
Eckfeldt & Associates
Eric Crews

What Is The Secret To Frictionless Growth For Your Company?

Eric Crews
CEO
Crews and Company
Neal Quesnel

Is It More Efficient To Build Or Buy For Your Business?

Neal Quesnel
CEO
WhatArmy
Rich Manders

How Should A CEO Grow & Evolve With Their Business?

Rich Manders
CEO
Free Scale Coaching
Michael Synk

How To Position Your Company In The Buying Process

Mike Synk
CEO Consultant
Self-employed
Mike O'Hara

How To Integrate Work-Life Balance

Mike O'Hara
CEO
Impact Enterprises
Eric Curtis

What Are Breakthrough Marketing Strategies For Non-Profits?

Eric Curtis
CEO
Curtis Strategy
Michael Brown

How Content Marketing Can Benefit Your Business

Michael Brown
CEO
nDash
Evan Zall

What Is Purpose Driven Marketing?

Evan Zall
President
Longview Strategies
Gwen Murray

What Gives A Brand It's Relevant Identity?

Gwen Murray
CEO
Up & To The Right Solutions
Bill Flynn

What Makes A Good Leader In A Company?

Bill Flynn
Author, Business Advisor / Coach
Catalyst Growth Advisors
Chris Spears

Chris Spears CEO of Improve HX

CEO of ImproveHX.com
ImproveHX
Sky Cassidy

Sky Cassidy interview

CEO
Mountain Top Data
Mark Hewitt

MARK HEWITT EQENGINEERED CEO

CEO
EQENGINEERED
Brad Chisum

Brad Chisum / Founder & Parther of THE LAUNCH FACTORY

Founder & Parther
THE LAUNCH FACTORY
Dave Young

Dave Young the founder of $PLAY, PlayArcade, LifePLAY

Founder
$PLAY, PlayArcade, LifePLAY
Chris Stephenson

Chris Stephenson Head of Operations NLP at NUIX Co-Founder of Topos Labs

Head of Operations
NUIX Co-Founder of Topos Labs
Javan Mershad

Javan Mershad CEO of MICTIC

CEO
Mictic
Michal Cymbalisty

Michal Cymbalisty Domination Finance

Co-Founder, Business Strategy
Domination Finance
Christopher Cummings

Christopher Cummings Principal Product Manager PRECISELY

Principal Product Manager
PRECISELY

Want to be a guest on the show?

Episode Transcript

In the Now: Mark Roberge

Rock star, turned music veteran, turned company co-founder and CEO, offers his take on the evolving marketing industry and what makes his audience tick 

To listen to the whole interview, click here

Nowspeed: Hi, my name is David Reske from Nowspeed Marketing, which offers music & social media marketing services. Welcome to this edition of In the Now. We are thrilled to have our guest today, Mark Roberge from Red 13 Creative and Red 13 Studios. We’re going to be talking today through some issues about digital marketing and Mark’s experience in business. Mark, we’re just thrilled to have you on the show. So thanks again for being here. 

Mark: Thanks for having me, David. I appreciate it. 

Nowspeed: Mark is the CEO and co-founder of Bamrock Entertainment, which is a creative holding company that oversees Red 13 Studios and Creative. Mark, you have a long background in the music industry. You were a founding member, drummer, co-songwriter of the national rock band, Prospect Hill, and you became a veteran of the music industry. And you’ve been doing this for a couple of decades. That must have been a phenomenal experience.

Mark: Yeah, it’s getting up there in regards to time now. It’s funny when I look back, it’s like a decade sounds crazy. But it’s what I’ve been doing since I was a kid, actually since high school. And then from there, we just started touring.

Nowspeed: I have really been looking forward to this interview with your background in music and marketing. You must be like the most interesting guy to meet at a cocktail party.

Mark: Yeah, unless you’re with other guys that are in the band or in my world. I just spoke at an NFT event and after I spoke, everybody was lining up to ask me questions. I forget sometimes that my background is pretty interesting. 

Nowspeed: That’s great. Well, I want to talk a little bit about marketing, because In the Now is really trying to help people understand what’s behind the scenes in digital marketing and in entrepreneurship and leadership. In your experience, can you help us just smash a myth about marketing like something in your experience that most people believe that’s just not true? Something different than what the ordinary person thinks about marketing.

Mark: I would say the biggest thing, especially nowadays, is that a lot of people think that marketing is just putting out as much content as possible. And I think that’s where most people get frustrated because they realize that there are no eyes on any of that content as much as they keep putting it out. There is no actual strategies in order to draw audiences. And so I feel like that’s one of the biggest myths that goes on right now. You need to actually have a marketing strategy to drive an audience to that digital content. In order to ensure that every time you’re releasing something new, there’s more audience there and your audience is growing in between those releases.

Nowspeed: So unpack that for me a little bit. What kind of digital marketing content do you get excited about creating or what do you think is the most impactful content out there for you and for your clients?

Mark: Well, it’s always about, first and foremost, understanding the messaging. What is this brand about? What is it that they’re trying to offer to the world that is a something different or be meaningful and how do we get that across as quickly as possible with the attention span of everybody out there being so short, and with so many different mediums of content being thrown at them from multiple different platforms? How do you cut through that?

I think the most exciting part is prior to content creation, it’s figuring out the content strategy and understanding and really doing an intake on a brand. And finding out exactly: What it is that they have to offer? What’s their message? What can they bring to an audience in order to stand out? Once we figure that out, then, it’s like okay, now how do we creatively come across with a great piece of content with multiple supporting pieces in order to get that attention and start drawing people in? So, then we can start nurturing and building an audience and building an actual fan base around that product or brand or business.

Want to learn more? Click here to listen to the whole interview.