Advertising On Waze With Different Ad Formats

Advertising on Waze with Different Ad Formats

Did you know that the world’s largest community based traffic and navigation app has its own advertising platform? With over 70 million global active users, Waze offers another way for your brand to reach a massive number of potential customers. If you aim to increase your local business presence or to better inform customers of your physical location, advertising on Waze could be right for you. Here are the different ad formats that you can choose from to promote your business on Waze. [Read more…]

How Instagram Is Banning Users Without Them Knowing

How Instagram Is Banning Users Without Them Knowing

Today, Instagram is one of the biggest social media platforms in the world. There are celebrities, local businesses, vloggers, and average joes spending hours on Instagram every day. Many enjoy just casually swiping through pictures of their friend’s “baes”, bagels, or boring quotes; but there are many who will do anything in their power to become “Insta-Famous”.

Basically, this means they have thousands of followers and get a lot of engagement on their pictures. Some people rack up high numbers of likes and followers organically, because they put out great content; but others are just trying to use the system to put up a facade. This can be done in a few different ways, and Instagram has caught on. They are starting to change their algorithms, tighten up security, and now even “shadow-ban” some Instagram Users.

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Online Video Marketing Trends And Stats

Online Video Marketing Trends & Stats

The constantly changing world of digital marketing is evolving at record speeds. As a marketer I’m sure you’ve heard about it, read about it, talked about it and probably sat in industry events hearing about it. YES, Video digital marketing.

Video has evolved into a must have for savvy marketers. With more and more information being pushed to the masses the less time people have to read through large documents, read training manuals, research prospects and more. So how do people consume so much information daily with so little time? And better yet, what can you do to get a piece of their attention? The answer: Use video as part of your marketing strategy

Did you know that in 2016: [Read more…]

What do Twitter’s new anti-harassment features mean for businesses?

What do Twitter’s new anti-harassment features mean for businesses?

Social media platforms are constantly evolving and it’s hard to keep up with all the changes.

In November, Twitter announced that the company will enhance its efforts to reduce harassment on its platform. Since then, new features have been added, including the most recent “timeout” tool. While this helps overcome some of the challenges of cyberbullying, it could have other implications in terms of business. So, what exactly are we dealing with here?

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