Ad Copy Best Practices for Technology Companies

Ad Copy Best Practices for Technology Companies

The perfect AdWords campaign takes time and consideration- so take a moment and look back at that awesome list of relevant and highly searched keywords that apply to your business. It is crucial to use these keywords and incorporate them into compelling ad messaging! [Read more…]

Top Keywords Used to Drive Traffic & Leads for Technology Companies

Top Keywords Used to Drive Traffic & Leads for Technology Companies

Time to kickstart your AdWords campaign with the most important part- effective and detailed keyword research. Whether you are a successful technology company or a small business that just started yesterday, it is vital that you find the most relevant and highly searched keywords for your Google advertisements.

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Advertising On Waze With Different Ad Formats

Advertising on Waze with Different Ad Formats

Did you know that the world’s largest community based traffic and navigation app has its own advertising platform? With over 70 million global active users, Waze offers another way for your brand to reach a massive number of potential customers. If you aim to increase your local business presence or to better inform customers of your physical location, advertising on Waze could be right for you. Here are the different ad formats that you can choose from to promote your business on Waze. [Read more…]

How Instagram Is Banning Users Without Them Knowing

How Instagram Is Banning Users Without Them Knowing

Today, Instagram is one of the biggest social media platforms in the world. There are celebrities, local businesses, vloggers, and average joes spending hours on Instagram every day. Many enjoy just casually swiping through pictures of their friend’s “baes”, bagels, or boring quotes; but there are many who will do anything in their power to become “Insta-Famous”.

Basically, this means they have thousands of followers and get a lot of engagement on their pictures. Some people rack up high numbers of likes and followers organically, because they put out great content; but others are just trying to use the system to put up a facade. This can be done in a few different ways, and Instagram has caught on. They are starting to change their algorithms, tighten up security, and now even “shadow-ban” some Instagram Users.

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