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Email Marketing

Nowspeed understands the power of creating email marketing campaigns with personalized, engaging, and highly relevant content. We will evaluate your current email communications and develop targeted campaigns from data management and optimization testing to delivery, reporting and analytics. Our team of dedicated program managers and creative resources offer years of experience designing and managing targeted email programs. They will work closely with you to develop an acquisition and retention plan aimed at delivering dynamic and segmented email marketing campaigns driven by customer data.

Our Creative team provides clients with strategic design consultation and execution based on their deep understanding of email best practices. Rest assured that every email we craft has gone through our extensive Best Practices Audit to ensure you deliver a highly-personalized, offer-focused opt-in communication that drives responses. As a result, Nowspeed consistently meets or exceeds the latest industry benchmarks for response rates.

Our opt-in email marketing services include:

  • Opt-in email distribution, setup and management
  • Personalized creative template design
  • Copywriting that includes compelling headlines, copy and calls-to-action to motivate conversions
  • HTML and web development
  • Quality control to ensure the highest-worth content is delivered
  • Testing and optimization strategy
  • Ongoing best practices tactics and evaluation to achieve industry-high response rates
  • Lead Nurture and Marketing automation strategy, development and program management

Our areas of email best practices:

  • Subject line (A/B testing)
  • Calls-to-action
  • Creative optimization (design and copywriting)
  • Personalization
  • Data segmentation and targeting
  • Social sharing
  • Mobile-friendly versions
  • Deliverability and user preferences
  • Database growth and list hygiene
  • Metrics and analytics

Request a free consultation today to learn more about executing a winning opt-in email program with Nowspeed.