In the Now Podcast: Episode 63
Join Nowspeed's CEO, David Reske, as he engages in discussions with founders, marketers, and CEOs from around the globe. Delving into the realm of marketing and leadership, aiming to unravel the myths and misunderstandings that often surround these topics.
Henning Schwinum CEO | Vendux
Why Build The Right Sales & Marketing Processes
Many leaders believe that the best way to compensate sales people is to pay a straight commission to motivate , and put most of the risk of sales effectiveness on the sales people themselves. Henning Schwinum, co-founder and managing partner of Vendux, talks about how he has a radically different view with David Reske, CEO of Nowspeed and Host of “In The Now”. Schwinum believes that sales success happens when the right sales and marketing systems and process are in place to build your brand, generate leads, and support sales people in their work. If you have the right systems in place, you will find that the best sales people deliver a strong ROI, and you don’t need to put all of the financial risk on them any more than you’d put it on your engineers or accountants.
This provocative conversation may change how you think about sales compensation, marketing support, and even how to structure your sales teams for success. Listen to learn more about the right compensation model for sales people!
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Episodes
All
- All
- Brand Identity
- Build to Last
- Business Focus
- Business Mergers
- Business Strategy
- Career Strategies
- Content Marketing
- Customer Insight
- Entrepreneurship
- Finding your Purpose
- Global Business
- Growth Strategies
- Healthy Workplaces
- PPC Services
- Sales
- social media marketing
- Work/Life Balance
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Head of GTM
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David Edelman
Harvard Business School Fellow
Edelman Advisory Services
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Paul Kuhne
CMO
Dusseau and Company
Unlocking AI’s Potential in Marketing
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Fractional CMO
Market Growth Consulting
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Jasmine Martirossian
CSO & CMO
Strategy Ark
Driving AI Adoption with Strategic Change Management
Jason Mundy
CMO
ONPOINT Business Advisors
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Jenn Foster
Fractional CMO
Foster Marketing
The Power of Personal Branding for Founders
Shannon Curran
CMO & Advisor
SSC Consulting
The Essential Role of Marketing in Product-Led Growth
Warren Sukernek
Fractional CMO
Five-Eighths Marketing
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Vinda Souza
CMO
RefAssured
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Jessica Crimmins
Fractional CMO
JPCrimmins Consulting
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Michelle Heath
CEO
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Maria Sweeney
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The Mom Project
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Larisa Bedgood
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Elizabeth Long
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Scott Erb
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Jason Mundy
Fractional CMO
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Riaz Kanani
CEO & Founder
Radiate B2B
5 Strategies to Leverage AI in Your Marketing Today
Hanoz Tabak
Digital Marketing Leader
Self-Employed
Demystifying Content Marketing: Strategies for Long-Term Success
Nicole Donnelly
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Scott Weiler
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Caroline Rothwell
Marketing Consultant
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How Growth Hacking Fits into Your Digital Marketing Strategy
Mark Osborne
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Chris Willis
CMO
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Alec Mountain
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Lisa Nickerson
CEO
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Mike Begg
CEO
AMZ Advisors
Can A CEO Also Be A CMO?
Sherehan Ross
Fractional CMO
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John Hewitt
CEO
Loyalty Brands
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Sara Sabin
Executive Coach
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Do Inbound or Social Media Marketing Campaigns Work on Their Own?
Louis Gudema
Fractional CMO
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What’s More Important, Unique Ideas or Innovation?
Mike Volkin
Fractional CMO
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Why Business Owners Don't Have To "Carry The World"
Electra Govoni
CEO Coach
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Scaling Challenges with Small Businesses
Bill Gallagher
CEO Coach
Self-Employed
The New Rules of Personal Branding
Christine Perkett
PR, Branding and Marketing Communications Guru
Mindful Marketing + PR
What is Content Marketing's True Essence?
Ian Feder
Fractional CMO
Self-Employed
The Differences Between Product Placement & Thought Leadership
Annie Scranton
Marketing and PR Expert
Self-Employed
How Do You Get the Most Out of Your Creative Agency?
Paul Terizzi
CEO
Indigo-One
How Companies Are Marketing For The Environment
Billy Cripe
VP of Marketing
CIBO
How Should Marketing Strategy Change as Your Company Grows?
Mike Mitchell
Fractional CMO
Self-Employed
Does Marketing Experience Still Matter?
Marcelo Salup
Fractional CMO
Self-Employed
How Can You Use AI to Compliment the Content You Need?
Kyle Hamer
Fractional CMO
Self-Employed
Are You Better Off With Lead Gen or Demand Gen Marketing?
Rachel Johnson
Fractional CMO
Self-Employed
Is Direct Mail Marketing Still Effective?
Phil Goodheart
Fractional CMO
Self-Employed
Grow Your Business With A Precise Marketing Strategy
Alan Gonsenhauser
Fractional CMO
Self-Employed
How To Manage Risks & Challenges In An Organization
Alan Berrey
Founder
Vistage International
How AI Writing Can Make You More Productive & Creative
Gregory Kennedy
Fractional CMO
BrandZen
How Do You Decide When to Hire Vs. Outsource to an Agency?
Linda DiBias
Fractional CMO
Self-Employed
Do Great Companies Get It Right The First Time?
Carmen Williams
Marketing Executive
Zuper
Can Chat GPT Replace Your Marketing Department?
Mark Boudreau
Fractional CMO
Self-Employed
How To Get Insights For Your Marketing Strategy
Blake Thomas
President
Pilotfish
How To Develop A Brand With An Emotional Connection
Lisa Perry
Brand Marketing Executive
Fractional CMO
What Is The Content Marketing Paradox?
Rayanne Thorn Krueger
Fractional CMO and Podcast Host
HR Latte
When Is It Time To Launch Your Product?
Evan Rudowski
Co-Founder
Subhub
Do Companies Still Need Heroes?
Carol Meyers
CEO Coach
Independent
Which Is Better? Results Driven vs Time Based Work Culture
David Kinnear
CEO Coach
Vistage Chair
How To Find The Balance Between Busy & Productive
Joanne Davis
CEO Coach
C12
How CEOs Can leverage Challenging Experiences For Greater Impact
Jordi Mullor
CEO
The Rebellion
How To Redefine Leadership Without Needing Full Control
Paul Marston
CEO Coach
C12
How To Create A Winning Sales Process
Raffi Yardemian
Fractional VP
Sales Xceleration
Working At For Profit Businesses Vs Non-Profit Organizations
Jim Johnston
CEO Advisor
Self-Employed
Leading With Emotional Intelligence
Randy Case
CEO Coach
C12
How Healthy Conflict Creates A Healthy Business Environment
Michael Bloch
CEO
Building Bloch
What Is Really Important For Business Growth?
Pete Hayes
Co-Director
Chief Outsiders
How To Create A Meaningful Brand Identity
Dan Stokes
Executive Vice President
JStokes
Can You Change Your Career Focus?
Kate Lee
CEO
By The Horns
What Leadership Skills Create a Mentally Healthy Workplace?
Joel Bennett
CEO
Presence Quest
Turn Marketing & Entrepreneurship Ideas Into A Business
Dave Will
CEO
Propfuel
Should You Add More Products & Services?
Andy Bailey
CEO & Coach
Petra
Should You Rely on Humans Or Machines Translation?
Wendy Pease
Owner, President, Author
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Should You Build A Fan Base Or Sell To Everyone?
Carl Gould
Author, CEO, International Speaker
7 Stage Advisors
Is A Company Built To Last or Sell The Same Thing?
Glenn Grant
CEO
Selfassembled Ventures
Should Your Growth Focus Be Broad Or Narrow?
Astrid Domenico
CEO
OpFocus
How To Scale Your Business With A Sales Team
Bruce Eckfeldt
Founder & CEO
Eckfeldt & Associates
What Is The Secret To Frictionless Growth For Your Company?
Eric Crews
CEO
Crews and Company
Is It More Efficient To Build Or Buy For Your Business?
Neal Quesnel
CEO
WhatArmy
How Should A CEO Grow & Evolve With Their Business?
Rich Manders
CEO
Free Scale Coaching
How To Position Your Company In The Buying Process
Mike Synk
CEO Consultant
Self-employed
How To Integrate Work-Life Balance
Mike O'Hara
CEO
Impact Enterprises
What Are Breakthrough Marketing Strategies For Non-Profits?
Eric Curtis
CEO
Curtis Strategy
How Content Marketing Can Benefit Your Business
Michael Brown
CEO
nDash
What Is Purpose Driven Marketing?
Evan Zall
President
Longview Strategies
How To Promote Your Own Music
Mark Roberge
How To Promote Your Own Music
Bamrock Entertainment
What Gives A Brand It's Relevant Identity?
Gwen Murray
CEO
Up & To The Right Solutions
What Makes A Good Leader In A Company?
Bill Flynn
Author, Business Advisor / Coach
Catalyst Growth Advisors
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