In the Now Podcast: Episode 27

Join Nowspeed's CEO, David Reske, as he engages in discussions with founders, marketers, and CEOs from around the globe. Delving into the realm of marketing and leadership, aiming to unravel the myths and misunderstandings that often surround these topics.

Turn Marketing & Entrepreneurship Ideas Into A Business

You have a good idea – now what? Dave Will joins me in a lively discussion about entrepreneurship and the necessary steps to turn your good idea into a thriving business. From bouncing ideas between friends to building your network, finding the balance between the excitement and the nuts and bolts of running a business is the key to being a successful entrepreneur. If you have an idea that could change the world in some way, Dave says not to hold it too close to your chest.

Watch this week’s In The Now episode and enjoy this high-spirited conversation filled with nuggets of wisdom, advice, and interesting anecdotes regarding marketing, leadership, and the entrepreneurial spirit!

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Episodes

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  • Brand Identity
  • Build to Last
  • Business Focus
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  • Business Strategy
  • Career Strategies
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  • Entrepreneurship
  • Finding your Purpose
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Marina Erulkar

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Marina Erulkar
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Zoe Kazmierski

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Zoe Kazmierski
Global Head of Digital Marketing
Pegasystems
Bob Hebeisen

Amplifying B2B Impact with ABM

Bob Hebeisen
Fractional CMO
Bob Hebeisen Strategic Marketing Consulting
Dom Odoguardi

How to Leverage AI for Content Marketing

Dom Odoguardi
Head of GTM
Trellus
David Edelman

Unlocking Personalization at Scale

David Edelman
Harvard Business School Fellow
Edelman Advisory Services
Paul Kuhne

Capturing Attention in a Crowded Digital Space

Paul Kuhne
CMO
Dusseau and Company
Mark Goloboy

Unlocking AI’s Potential in Marketing

Mark Goloboy
Fractional CMO
Market Growth Consulting
Jasmine Martirossian

Shaping Beliefs and Driving Organizational Success

Jasmine Martirossian
CSO & CMO
Strategy Ark
Jason Mundy

Driving AI Adoption with Strategic Change Management

Jason Mundy
CMO
ONPOINT Business Advisors
Jenn Foster

How to Create a Social Media Playbook

Jenn Foster
Fractional CMO
Foster Marketing
Shannon Curran

The Power of Personal Branding for Founders

Shannon Curran
CMO & Advisor
SSC Consulting
Warren Sukernek

The Essential Role of Marketing in Product-Led Growth

Warren Sukernek
Fractional CMO
Five-Eighths Marketing
Vinda Souza

Balancing AI and Humanity

Vinda Souza
CMO
RefAssured
Jessica Crimmins

Global Branding at Scale

Jessica Crimmins
Fractional CMO
JPCrimmins Consulting
Michelle Heath

Amplifying Lead Generation Through Strategic Branding

Michelle Heath
CEO
Growth Street
Maria Sweeney

The Evolving Role of Marketing

Maria Sweeney
Fractional CMO
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Larissa Bedgood

The Power of Personal Branding

Larisa Bedgood
Head of Marketing
Porch Group Media
Elizabeth Long

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Elizabeth Long
Fractional CMO
LabOps Unite
Chris Kirsch

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Chris Kirsch
Founder
Cyber Marketing Clinic
Mitch Duckler headshot

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Mitch Duckler
Founder
FullSurge
Scott Erb

Mastering Modern Outbound Email: Strategies for Today's B2B Marketers

Scott Erb
Account Executive
Ubico
Jason Mundy

Aligning CMO Strategies with CEO Expectations

Jason Mundy
Fractional CMO
Self-Employed
Riaz Kanani

The Power of Account-Based Marketing with Intent Data in B2B Strategies

Riaz Kanani
CEO & Founder
Radiate B2B
Hanoz Tabak

5 Strategies to Leverage AI in Your Marketing Today

Hanoz Tabak
Digital Marketing Leader
Self-Employed
Nicole Donnelly

Demystifying Content Marketing: Strategies for Long-Term Success

Nicole Donnelly
CEO
DMG Digital
Scott Weiler

How to Effectively Set Marketing Priorities

Scott Weiler
Fractional CMO
Self-Employed
Caroline Rothwell

How to Hire & Manage a Marketing Consultant

Caroline Rothwell
Marketing Consultant
Self-Employed
Pete Caputa

Beyond SEO: The Power of an Integrated Digital Advertising Campaign

Pete Caputa
CEO
Databox
Mark Osborne

How Growth Hacking Fits into Your Digital Marketing Strategy

Mark Osborne
Founder
Modern Revenue Strategies
Chris Willis

Building a Marketing Engine for Long-Term Growth

Chris Willis
CMO
Axios HQ
Alec Mountain

Best Practices for Event Marketing

Alec Mountain
Founder & Chief Marketer
Product Blitz
Lisa Nickerson

How to Integrate PR with Digital Marketing

Lisa Nickerson
CEO
Nickerson
Mike Begg

7 Strategies for Successfully Selling on Amazon

Mike Begg
CEO
AMZ Advisors
Sherehan Ross

Can A CEO Also Be A CMO?

Sherehan Ross
Fractional CMO
Self-Employed
John Hewitt

How To Exceed Customer Expectations

John Hewitt
CEO
Loyalty Brands
Sara Sabin

How Can You Make Doubt a Force for Good in Your Life?

Sara Sabin
Executive Coach
Self-Employed
Louis Gudema

Do Inbound or Social Media Marketing Campaigns Work on Their Own?

Louis Gudema
Fractional CMO
Self-Employed
Mike Volkin

What’s More Important, Unique Ideas or Innovation?

Mike Volkin
Fractional CMO
Self-Employed
Henning Schwinum

Why Build The Right Sales & Marketing Processes

Henning Schwinum
CEO
Vendux
Why Business Owners Don't Have To "Carry The World" 1

Why Business Owners Don't Have To "Carry The World"

Electra Govoni
CEO Coach
Self-Employed
Bill Gallagher headshot

Scaling Challenges with Small Businesses

Bill Gallagher
CEO Coach
Self-Employed
Christine Perkett

The New Rules of Personal Branding

Christine Perkett
PR, Branding and Marketing Communications Guru
Mindful Marketing + PR
Ian Feder

What is Content Marketing's True Essence?

Ian Feder
Fractional CMO
Self-Employed
Annie Scranton

The Differences Between Product Placement & Thought Leadership

Annie Scranton
Marketing and PR Expert
Self-Employed
Paul Terizzi

How Do You Get the Most Out of Your Creative Agency?

Paul Terizzi
CEO
Indigo-One
Billy Cripe

How Companies Are Marketing For The Environment

Billy Cripe
VP of Marketing
CIBO
Mike Mitchell

How Should Marketing Strategy Change as Your Company Grows?

Mike Mitchell
Fractional CMO
Self-Employed
Marcelo Salup

Does Marketing Experience Still Matter?

Marcelo Salup
Fractional CMO
Self-Employed
Kyle Hamer

How Can You Use AI to Compliment the Content You Need?

Kyle Hamer
Fractional CMO
Self-Employed
Rachel Johnson

Are You Better Off With Lead Gen or Demand Gen Marketing?

Rachel Johnson
Fractional CMO
Self-Employed
Is Direct Mail Marketing Still Effective? 3

Is Direct Mail Marketing Still Effective?

Phil Goodheart
Fractional CMO
Self-Employed
Alan Gosenhauser

Grow Your Business With A Precise Marketing Strategy

Alan Gonsenhauser
Fractional CMO
Self-Employed
Alan Berrey Headshot

How To Manage Risks & Challenges In An Organization

Alan Berrey
Founder
Vistage International
How AI Writing Can Make You More Productive & Creative 5

How AI Writing Can Make You More Productive & Creative

Gregory Kennedy
Fractional CMO
BrandZen
Linda DiBias headshot

How Do You Decide When to Hire Vs. Outsource to an Agency?

Linda DiBias
Fractional CMO
Self-Employed
Carmen Williams

Do Great Companies Get It Right The First Time?

Carmen Williams
Marketing Executive
Zuper
Mark Boudreau

Can Chat GPT Replace Your Marketing Department?

Mark Boudreau
Fractional CMO
Self-Employed
Blake Thomas

How To Get Insights For Your Marketing Strategy

Blake Thomas
President
Pilotfish
Lisa Perry

How To Develop A Brand With An Emotional Connection

Lisa Perry
Brand Marketing Executive
Fractional CMO
Rayanne Krueger

What Is The Content Marketing Paradox?

Rayanne Thorn Krueger
Fractional CMO and Podcast Host
HR Latte
Evan Rudowski

When Is It Time To Launch Your Product?

Evan Rudowski
Co-Founder
Subhub
Carol Meyers

Do Companies Still Need Heroes?

Carol Meyers
CEO Coach
Independent
Headshot of David Kinnear

Which Is Better? Results Driven vs Time Based Work Culture

David Kinnear
CEO Coach
Vistage Chair
Joanne Davis

How To Find The Balance Between Busy & Productive

Joanne Davis
CEO Coach
C12
Jordi Mullor

How CEOs Can leverage Challenging Experiences For Greater Impact

Jordi Mullor
CEO
The Rebellion
Paul Marston - In The Now guest

How To Redefine Leadership Without Needing Full Control

Paul Marston
CEO Coach
C12
Raffi Yardemian

How To Create A Winning Sales Process

Raffi Yardemian
Fractional VP
Sales Xceleration
Jim Johnston

Working At For Profit Businesses Vs Non-Profit Organizations

Jim Johnston
CEO Advisor
Self-Employed
Case Randy

Leading With Emotional Intelligence

Randy Case
CEO Coach
C12
Michael Bloch

How Healthy Conflict Creates A Healthy Business Environment

Michael Bloch
CEO
Building Bloch
Pete Hayes

What Is Really Important For Business Growth?

Pete Hayes
Co-Director
Chief Outsiders
Dan Stokes

How To Create A Meaningful Brand Identity

Dan Stokes
Executive Vice President
JStokes
Can You Change Your Career Focus? 7

Can You Change Your Career Focus?

Kate Lee
CEO
By The Horns
Joel Bennett

What Leadership Skills Create a Mentally Healthy Workplace?

Joel Bennett
CEO
Presence Quest
Andy Bailey

Should You Add More Products & Services?

Andy Bailey
CEO & Coach
Petra
Wendy Pease

Should You Rely on Humans Or Machines Translation?

Wendy Pease
Owner, President, Author
Rapport International
Carl Gould

Should You Build A Fan Base Or Sell To Everyone?

Carl Gould
Author, CEO, International Speaker
7 Stage Advisors
Glenn Grant

Is A Company Built To Last or Sell The Same Thing?

Glenn Grant
CEO
Selfassembled Ventures
Astrid Domenico

Should Your Growth Focus Be Broad Or Narrow?

Astrid Domenico
CEO
OpFocus
Bruce Eckfeldt

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Bruce Eckfeldt
Founder & CEO
Eckfeldt & Associates
Eric Crews

What Is The Secret To Frictionless Growth For Your Company?

Eric Crews
CEO
Crews and Company
Neal Quesnel

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Neal Quesnel
CEO
WhatArmy
Rich Manders

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Rich Manders
CEO
Free Scale Coaching
Michael Synk

How To Position Your Company In The Buying Process

Mike Synk
CEO Consultant
Self-employed
Mike O'Hara

How To Integrate Work-Life Balance

Mike O'Hara
CEO
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Eric Curtis

What Are Breakthrough Marketing Strategies For Non-Profits?

Eric Curtis
CEO
Curtis Strategy
Michael Brown

How Content Marketing Can Benefit Your Business

Michael Brown
CEO
nDash
Evan Zall

What Is Purpose Driven Marketing?

Evan Zall
President
Longview Strategies
Mark Roberge

How To Promote Your Own Music

Mark Roberge
How To Promote Your Own Music
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Episode Transcript

In the Now: Dave Will

Does a good idea equate to a good business? And should you guard your Eureka-moment rather than sharing it with others? In this episode, serial entrepreneur Dave Will gives his perspective on these important questions and shares the story behind his knack for entrepreneurship. 

Watch the full interview with Dave Will here and read an excerpt from the interview below. 

Nowspeed: Hello everyone, I’m Dave Reske, founder and president of Nowspeed. a full-service digital marketing agency. Welcome to this edition of In the Now, where we aim to dispel myths and misunderstandings about marketing and leadership with some of the world’s most intriguing personalities. My guest today is Dave Will, a serial entrepreneur with a knack for developing revolutionary ideas into successful ventures. Currently, he serves as the co-founder and CEO of Prop Fuel, a conversational engagement platform aiming to make communication more human-centric. Before Prop Fuel, Dave co-founded Peach New Media, an online learning media company that specialized in assisting organizations in capturing, hosting, and distributing continuing education content. Welcome to the show, Dave!

Dave: Thanks for having me, Dave. I appreciate your inclusive statement about “the world’s most interesting people.” It’s an honor to be included in that category.

Nowspeed: It’s a pleasure to have you with us, especially given your additional experience as a podcaster. Could you share a little about your podcast?

Dave: Absolutely! My podcast is affiliated with the Entrepreneurs Organization and is called “EO 360°”. We’ve had a plethora of incredible guests on the show, from thought leaders and billionaires to those who’ve established globally recognized businesses. One of my favorite interviews was with the founder of Reebok not Paul Fireman, but the person who conceptualized and created the brand. Engaging with these inspiring individuals offers unique insights that can be shared with our listeners. 

Nowspeed: It sounds like a treasure trove of wisdom and experiences. Now, let’s move onto our signature “myth-buster” segment. Based on your diverse entrepreneurial journey, can you share some commonly held myths about entrepreneurship that you’ve found to be untrue?

Dave: I’ve always admired this segment of your show, and I’m prepared to share a few misconceptions that I’ve observed. One prominent myth is the belief that a good idea automatically equates to a good business. We’ve all had moments when we look at successful businesses and think, “I had that idea!” But an idea, no matter how good it seems, is not a guarantee of success. This misconception often leads to excessive guarding of ideas, when in reality, discussing and sharing them can lead to their evolution and improvement. Successful entrepreneurship is less about having an idea and more about the ability to execute it effectively and turn it into a profitable venture.

Nowspeed: That’s an insightful perspective, Dave. For our listeners who might have a good idea, could you elaborate on the process of transforming that idea into a viable business? What would be your advice to them?

Dave: Definitely. I think the first crucial step is open discussion. If you have an idea, find individuals who express interest and engage them in conversation about it. Pay attention to their questions, their interests, and also their concerns. This process of dialog can unearth potential challenges and help you gauge whether you are ready or even interested in overcoming them.

Before I started Prop Fuel, I went through six or seven potential business ideas. By discussing them with others, I was able to identify hurdles that I wasn’t willing or interested in overcoming. However, for the challenges I felt passionate about overcoming, I knew I was onto something viable. Therefore, the exchange of ideas shouldn’t be feared, but rather embraced. Good ideas are like seeds; they need the right environment and nurturing to grow into successful businesses.

Moreover, I believe in the power of networking. There was a gentleman in our Boston chapter who suggested creating a list of 100 people who could potentially influence or assist your entrepreneurial journey. The aim is to foster these relationships without any immediate expectation, so when you need their input or advice, you have a ready network to tap into. Such networks can be instrumental in turning a good idea into a successful business. They provide invaluable insights, advice, and perspectives that can significantly improve your original idea and help you execute it effectively.

Make sure to watch this interview in its entirety here.