In this episode of “Marketing in the Now,” Nowspeed CEO Dave Reske interviews Mary Crean, Marketing Director at Nassau Financial Group, about the biggest marketing mistakes nonprofits make and how to overcome them. Mary explains that many nonprofits treat digital presence as an afterthought, relying on outdated tactics like direct mail while ignoring their websites, which 72% of donors say influence their giving decisions. She highlights the pitfalls of neglecting data-driven decisions, mistaking volume for strategy, and failing to use impactful storytelling to convey their mission. Mary advises nonprofits to build a strong digital foundation, leverage data to refine their approach, and focus on consistent, authentic stories of impact to inspire action and thrive in the digital age.