In the Now Podcast: Episode 16

Join Nowspeed's CEO, David Reske, as he engages in discussions with founders, marketers, and CEOs from around the globe. Delving into the realm of marketing and leadership, aiming to unravel the myths and misunderstandings that often surround these topics.

How To Integrate Work-Life Balance

Michael has 25+ years as an C-level executive and is the CEO of Impact Enterprises. He has also worked companies ranging from startup to $7 billion with a focus of VC backed technology and is a master at organizational re-design and startups. During his time, 100+ million capital has been raised.

Get a Free Marketing Analysis and Consultation

Nowspeed can review your Website, SEO, PPC, Email or Social Media Campaigns and identify ways to make an immediate impact!

Episodes

All
  • All
  • Brand Identity
  • Build to Last
  • Business Focus
  • Business Mergers
  • Business Strategy
  • Career Strategies
  • Content Marketing
  • Customer Insight
  • Entrepreneurship
  • Finding your Purpose
  • Global Business
  • Growth Strategies
  • Healthy Workplaces
  • PPC Services
  • Sales
  • social media marketing
  • Work/Life Balance
Dom Odoguardi

How to Leverage AI for Content Marketing

Dom Odoguardi
Head of GTM
Trellus
David Edelman

Unlocking Personalization at Scale

David Edelman
Harvard Business School Fellow
Edelman Advisory Services
Paul Kuhne

Capturing Attention in a Crowded Digital Space

Paul Kuhne
CMO
Dusseau and Company
Mark Goloboy

Unlocking AI’s Potential in Marketing

Mark Goloboy
Fractional CMO
Market Growth Consulting
Jasmine Martirossian

Shaping Beliefs and Driving Organizational Success

Jasmine Martirossian
CSO & CMO
Strategy Ark
Jason Mundy

Driving AI Adoption with Strategic Change Management

Jason Mundy
CMO
ONPOINT Business Advisors
Jenn Foster

How to Create a Social Media Playbook

Jenn Foster
Fractional CMO
Foster Marketing
Shannon Curran

The Power of Personal Branding for Founders

Shannon Curran
CMO & Advisor
SSC Consulting
Warren Sukernek

The Essential Role of Marketing in Product-Led Growth

Warren Sukernek
Fractional CMO
Five-Eighths Marketing
Vinda Souza

Balancing AI and Humanity

Vinda Souza
CMO
RefAssured
Jessica Crimmins

Global Branding at Scale

Jessica Crimmins
Fractional CMO
JPCrimmins Consulting
Michelle Heath

Amplifying Lead Generation Through Strategic Branding

Michelle Heath
CEO
Growth Street
Maria Sweeney

The Evolving Role of Marketing

Maria Sweeney
Fractional CMO
The Mom Project
Larissa Bedgood

The Power of Personal Branding

Larisa Bedgood
Head of Marketing
Porch Group Media
Elizabeth Long

Building a Community That Builds Your Business

Elizabeth Long
Fractional CMO
LabOps Unite
Chris Kirsch

Unlocking the Full Potential of Conversion Rate Optimization

Chris Kirsch
Founder
Cyber Marketing Clinic
Mitch Duckler headshot

Navigating the Future of Branding

Mitch Duckler
Founder
FullSurge
Scott Erb

Mastering Modern Outbound Email: Strategies for Today's B2B Marketers

Scott Erb
Account Executive
Ubico
Jason Mundy

Aligning CMO Strategies with CEO Expectations

Jason Mundy
Fractional CMO
Self-Employed
Riaz Kanani

The Power of Account-Based Marketing with Intent Data in B2B Strategies

Riaz Kanani
CEO & Founder
Radiate B2B
Hanoz Tabak

5 Strategies to Leverage AI in Your Marketing Today

Hanoz Tabak
Digital Marketing Leader
Self-Employed
Nicole Donnelly

Demystifying Content Marketing: Strategies for Long-Term Success

Nicole Donnelly
CEO
DMG Digital
Scott Weiler

How to Effectively Set Marketing Priorities

Scott Weiler
Fractional CMO
Self-Employed
Caroline Rothwell

How to Hire & Manage a Marketing Consultant

Caroline Rothwell
Marketing Consultant
Self-Employed
Pete Caputa

Beyond SEO: The Power of an Integrated Digital Advertising Campaign

Pete Caputa
CEO
Databox
Mark Osborne

How Growth Hacking Fits into Your Digital Marketing Strategy

Mark Osborne
Founder
Modern Revenue Strategies
Chris Willis

Building a Marketing Engine for Long-Term Growth

Chris Willis
CMO
Axios HQ
Alec Mountain

Best Practices for Event Marketing

Alec Mountain
Founder & Chief Marketer
Product Blitz
Lisa Nickerson

How to Integrate PR with Digital Marketing

Lisa Nickerson
CEO
Nickerson
Mike Begg

7 Strategies for Successfully Selling on Amazon

Mike Begg
CEO
AMZ Advisors
Sherehan Ross

Can A CEO Also Be A CMO?

Sherehan Ross
Fractional CMO
Self-Employed
John Hewitt

How To Exceed Customer Expectations

John Hewitt
CEO
Loyalty Brands
Sara Sabin

How Can You Make Doubt a Force for Good in Your Life?

Sara Sabin
Executive Coach
Self-Employed
Louis Gudema

Do Inbound or Social Media Marketing Campaigns Work on Their Own?

Louis Gudema
Fractional CMO
Self-Employed
Mike Volkin

What’s More Important, Unique Ideas or Innovation?

Mike Volkin
Fractional CMO
Self-Employed
Henning Schwinum

Why Build The Right Sales & Marketing Processes

Henning Schwinum
CEO
Vendux
Why Business Owners Don't Have To "Carry The World" 1

Why Business Owners Don't Have To "Carry The World"

Electra Govoni
CEO Coach
Self-Employed
Bill Gallagher headshot

Scaling Challenges with Small Businesses

Bill Gallagher
CEO Coach
Self-Employed
Christine Perkett

The New Rules of Personal Branding

Christine Perkett
PR, Branding and Marketing Communications Guru
Mindful Marketing + PR
Ian Feder

What is Content Marketing's True Essence?

Ian Feder
Fractional CMO
Self-Employed
Annie Scranton

The Differences Between Product Placement & Thought Leadership

Annie Scranton
Marketing and PR Expert
Self-Employed
Paul Terizzi

How Do You Get the Most Out of Your Creative Agency?

Paul Terizzi
CEO
Indigo-One
Billy Cripe

How Companies Are Marketing For The Environment

Billy Cripe
VP of Marketing
CIBO
Mike Mitchell

How Should Marketing Strategy Change as Your Company Grows?

Mike Mitchell
Fractional CMO
Self-Employed
Marcelo Salup

Does Marketing Experience Still Matter?

Marcelo Salup
Fractional CMO
Self-Employed
Kyle Hamer

How Can You Use AI to Compliment the Content You Need?

Kyle Hamer
Fractional CMO
Self-Employed
Rachel Johnson

Are You Better Off With Lead Gen or Demand Gen Marketing?

Rachel Johnson
Fractional CMO
Self-Employed
Is Direct Mail Marketing Still Effective? 3

Is Direct Mail Marketing Still Effective?

Phil Goodheart
Fractional CMO
Self-Employed
Alan Gosenhauser

Grow Your Business With A Precise Marketing Strategy

Alan Gonsenhauser
Fractional CMO
Self-Employed
Alan Berrey Headshot

How To Manage Risks & Challenges In An Organization

Alan Berrey
Founder
Vistage International
How AI Writing Can Make You More Productive & Creative 5

How AI Writing Can Make You More Productive & Creative

Gregory Kennedy
Fractional CMO
BrandZen
Linda DiBias headshot

How Do You Decide When to Hire Vs. Outsource to an Agency?

Linda DiBias
Fractional CMO
Self-Employed
Carmen Williams

Do Great Companies Get It Right The First Time?

Carmen Williams
Marketing Executive
Zuper
Mark Boudreau

Can Chat GPT Replace Your Marketing Department?

Mark Boudreau
Fractional CMO
Self-Employed
Blake Thomas

How To Get Insights For Your Marketing Strategy

Blake Thomas
President
Pilotfish
Lisa Perry

How To Develop A Brand With An Emotional Connection

Lisa Perry
Brand Marketing Executive
Fractional CMO
Rayanne Krueger

What Is The Content Marketing Paradox?

Rayanne Thorn Krueger
Fractional CMO and Podcast Host
HR Latte
Evan Rudowski

When Is It Time To Launch Your Product?

Evan Rudowski
Co-Founder
Subhub
Carol Meyers

Do Companies Still Need Heroes?

Carol Meyers
CEO Coach
Independent
Headshot of David Kinnear

Which Is Better? Results Driven vs Time Based Work Culture

David Kinnear
CEO Coach
Vistage Chair
Joanne Davis

How To Find The Balance Between Busy & Productive

Joanne Davis
CEO Coach
C12
Jordi Mullor

How CEOs Can leverage Challenging Experiences For Greater Impact

Jordi Mullor
CEO
The Rebellion
Paul Marston - In The Now guest

How To Redefine Leadership Without Needing Full Control

Paul Marston
CEO Coach
C12
Raffi Yardemian

How To Create A Winning Sales Process

Raffi Yardemian
Fractional VP
Sales Xceleration
Jim Johnston

Working At For Profit Businesses Vs Non-Profit Organizations

Jim Johnston
CEO Advisor
Self-Employed
Case Randy

Leading With Emotional Intelligence

Randy Case
CEO Coach
C12
Michael Bloch

How Healthy Conflict Creates A Healthy Business Environment

Michael Bloch
CEO
Building Bloch
Pete Hayes

What Is Really Important For Business Growth?

Pete Hayes
Co-Director
Chief Outsiders
Dan Stokes

How To Create A Meaningful Brand Identity

Dan Stokes
Executive Vice President
JStokes
Can You Change Your Career Focus? 7

Can You Change Your Career Focus?

Kate Lee
CEO
By The Horns
Joel Bennett

What Leadership Skills Create a Mentally Healthy Workplace?

Joel Bennett
CEO
Presence Quest
Dave Will

Turn Marketing & Entrepreneurship Ideas Into A Business

Dave Will
CEO
Propfuel
Andy Bailey

Should You Add More Products & Services?

Andy Bailey
CEO & Coach
Petra
Wendy Pease

Should You Rely on Humans Or Machines Translation?

Wendy Pease
Owner, President, Author
Rapport International
Carl Gould

Should You Build A Fan Base Or Sell To Everyone?

Carl Gould
Author, CEO, International Speaker
7 Stage Advisors
Glenn Grant

Is A Company Built To Last or Sell The Same Thing?

Glenn Grant
CEO
Selfassembled Ventures
Astrid Domenico

Should Your Growth Focus Be Broad Or Narrow?

Astrid Domenico
CEO
OpFocus
Bruce Eckfeldt

How To Scale Your Business With A Sales Team

Bruce Eckfeldt
Founder & CEO
Eckfeldt & Associates
Eric Crews

What Is The Secret To Frictionless Growth For Your Company?

Eric Crews
CEO
Crews and Company
Neal Quesnel

Is It More Efficient To Build Or Buy For Your Business?

Neal Quesnel
CEO
WhatArmy
Rich Manders

How Should A CEO Grow & Evolve With Their Business?

Rich Manders
CEO
Free Scale Coaching
Michael Synk

How To Position Your Company In The Buying Process

Mike Synk
CEO Consultant
Self-employed
Eric Curtis

What Are Breakthrough Marketing Strategies For Non-Profits?

Eric Curtis
CEO
Curtis Strategy
Michael Brown

How Content Marketing Can Benefit Your Business

Michael Brown
CEO
nDash
Evan Zall

What Is Purpose Driven Marketing?

Evan Zall
President
Longview Strategies
Mark Roberge

How To Promote Your Own Music

Mark Roberge
How To Promote Your Own Music
Bamrock Entertainment
Gwen Murray

What Gives A Brand It's Relevant Identity?

Gwen Murray
CEO
Up & To The Right Solutions
Bill Flynn

What Makes A Good Leader In A Company?

Bill Flynn
Author, Business Advisor / Coach
Catalyst Growth Advisors

Want to be a guest on the show?

Episode Transcript

In the Now: Mike O’Hara

 

Heard of work-life integration? Serial CEO Mike O’Hara introduces this intriguing concept in his conversation with Nowspeed. 

 

Read the interview snapshot and listen to the full conversation here. 

 

Nowspeed: Hi, my name is Dave Reske and welcome to this edition of In the Now, where we focus on uncovering myths and misunderstandings of marketing leadership with some of the world’s most interesting people. And my guest today is Michael O’Hara, CEO of Impact Enterprises, who will talk about work life balance. 

 

Mike: Great to be here.

 

Nowspeed: So, Michael has a fantastic resume. He’s served as CEO and COO at a variety of SaaS. technology education, marketing and lead generation companies. He has experience working with global and domestic companies and leadership development, scaling revenues, organizational design, marketing, and capital development. And he has a broad history in a variety of business strategies, including lead generation sales, technology M&A, and finance with companies ranging from early stage to multi-billion dollars in annual revenue. Wow, that’s impressive. I’m exhausted just thinking about all you’ve done.

 

Mike: My mother wrote it. Ha. 

 

Nowspeed: Well, your mother is a very good publicist for you. I’ll ask you later what your favorite role was. We’ve worked together with clients and I’ve always appreciated your strategic thinking, and your focus on getting things done. Not everybody can do both of those things. So, I’m looking forward to talking more about that. In preparation for this call, we had a great conversation about work-life balance, and I’d like to ask you to start by smashing a myth about creating work-life balance in your life and your career. Should people be doing that? 

 

Mike:  It doesn’t exist. And I liken it to we’d sooner find a leprechaun at the end of a rainbow with a pot of gold than you’re going to find work-life balance. I see these comments all the time about how you need to achieve balance and you do need to have balance. You need to set your priorities about home. If your kid is sick, you need to be with your child. If your wife needs you or your partner needs you, you need to be there. 

 

But at the end of the day, it occurred to me when someone asked, ‘How do you balance life and work? You’re always working, it seems like,’ that I was thinking about my wife and how she had let me do my job at one point in time at an office in Israel where they work Sunday through Thursday and you can’t not be working when they’re open. And it occurred to me that I had figured out an alternative work-life balance and I call it work-life integration. 

 

So you allow work to be integrated into your life and you allow life to be integrated into your work. If you need to do an email at 9 or 10 o’clock at night, you send out the email; if you need to be home because your child is sick and your partner needs to be working, you go home; if you want to be a dad and go watch your daughter play her fieldhockey game, and you don’t feel guilty about leaving the office.

 

At the same time, you don’t feel guilty when you’re doing a little work on a Sunday night in front of the NFL. It’s how can you integrate your whole life into your whole life. And it’s not that you don’t set priorities. I had a colleague at one time who was a chairman, and his daughter was sick and in Boston and I said, ‘Oh my gosh, you need to be there.’ I said, ‘I’ll cover for you, everything will be fine.’ He said, ‘No, I’m not going to go. I don’t need to be there.’ And I thought to myself, being a dad is the most important thing. Being a son and being a husband is probably second, and being an employee is number three. Yet, some people will say, you never stopped working. Work is my mistress. But I also know how to prioritize that. So it’s work life integration. 

 

Nowspeed: That’s really powerful. Let me just see if we can unpack that a little bit for different situations. Does it work? Or, is it easier when you’re an entrepreneur, you’re running your own business? Or, you’re working for somebody else in a big company and you’re not working remote? Can you achieve work-life integration as easily if you work for someone else?

 

Mike: Not only can you do it, but it’s all about managing and setting expectations with your superiors. If you’re the CEO, it’s your board of directors or the chairman. for example. If you’re a line worker or something like that, it’s your supervisor I’m gonna be at my daughter’s soccer game. And I’ll certainly make up for that. I do that because I’m always working.’

 

I think it’s really imperative that people have that kind of conversation of equal stature with their bosses, with their supervisors and their understanding. I think they’ll watch and say, ‘Wow, he really does work hard and she’s always wired.’

 

If you send information or a text or a Slack message off hours or something, do you respond to texts like that? I have had to have conversations with people to say, ‘If the place is burning down, you call me at three o’clock in the morning on Sunday. That’s okay. If you’re calling me to check in like, Hey, how are you doing? How’s your weekend? at 10 o’clock on Sunday night, that’s crossing over a bit too far.’ So it’s just managing those expectations…

 

Make sure to watch the full conversation here