Many marketing leaders believe that they already have a complete understanding of their target market, and all they need to do is execute. In this episode of In the Now, Blake Thomas, President of Pilotfish, with 20 years of marketing experience, talks about the critical role of marketing research in creating a strategy for success. He believes that unless you get the data to find out what’s really true, you’ll never create the insights you need for a successful campaign.  Click here to listen or watch and learn how to get the customer insights you need to create an effective marketing strategy.