Many leaders believe that you can build a successful company with a unique product, by focusing on a niche market, or leveraging key relationships. In this episode of In the Now, Lisa Perry, a global brand marketing executive with more than 15 years of experience, and David Reske, CEO of Nowspeed Marketing, talk about the dangers of ignoring your brand as it grows. In order to sustain your early success and keep growing it’s critical to understand your differentiation, focus on the right segments and develop a brand that emotionally connects with your customer. Listen now to learn how to make the branding and strategy decisions that will give you a foundation for sustained growth!