In the latest edition of the “In the Now” podcast, hosted by David Reske, CEO of Nowspeed Marketing, there was a deep dive into the myths and misunderstandings surrounding growth hacking with guest, Mark Osborne, a seasoned fractional CMO and acclaimed author of “Modern Revenue Strategies”.

The episode kicked off with a myth-buster question on whether growth hacking is genuinely the fastest way to double revenue. Osborne quickly dispelled this notion, labeling it as decidedly untrue and emphasizing the importance of debunking this misconception. He also shared insights into the pitfalls of chasing the latest marketing fads—a path that often leads companies astray. He discussed the danger of businesses trying new tactics for short periods without gaining meaningful progress, likening it to Thomas Edison’s approach of discovering numerous ways that do not work. Instead, Osborne advocates for a methodical approach focused on building systems designed to attract and retain the right customers, thereby consistently improving revenue.

Concluding the podcast, Osborne shared his approach to helping companies develop holistic revenue systems encompassing marketing, sales, and customer success. He stressed the importance of diagnostic tools and shared a free resource for listeners to identify growth gaps in their strategies. Listen to this episode now!