Join David Reske on “Marketing In The Now” as he explores the complex interplay between artificial intelligence (AI) and human values with Vinda Souza, CMO of Ref Assured. In this thought-provoking episode, Vinda shares her insights on the ethical considerations and potential impacts of AI on the human experience, particularly in the marketing realm. Delving into topics such as the unseen costs of convenience and the importance of maintaining human touchpoints, they discuss how AI, while a potent tool for efficiency, should not replace activities that foster genuine human connections and creativity. This episode is a deep dive into how professionals can use AI responsibly to enhance rather than diminish the quality of both work and life, ensuring that technology serves as a complement to human capabilities, not a substitute. Tune in to gain a nuanced understanding of how to navigate the ethical challenges posed by AI in the digital age.