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Best Tools for GEO: Audits, Monitoring, and Reporting
Why “geo optimization tools” matter for modern content & search In the era of generative AI search and what we call generative engine optimization (GEO), marketing teams need more than…
Read MoreCreating LLM‑Friendly Content Structures: FAQs, Lists, and Tables
As the search landscape shifts from standard lists of blue links to answers and summaries generated by large language models (LLMs), content creators must rethink how they structure information. For…
Read MoreEvaluating GEO Agencies: Key Questions to Ask Before You Hire
As search shifts from links to language, marketing leaders are rethinking how visibility works in a world where answers—not clicks—drive value. Generative Engine Optimization (GEO) isn’t a repackaging of SEO.…
Read MoreContent That Wins in AI Search: What CMOs Need to Prioritize
Generative AI is fundamentally changing how users discover, evaluate, and act on content. Traditional SEO—long focused on keywords and blue links—is now only part of the equation. As platforms like…
Read MoreHow to Create FAQs That AI LLMs Will Actually Use
In the new era of search, simply ranking high on Google isn’t enough. If you’re a marketing manager looking to stay visible in AI-powered search environments, your FAQ pages are…
Read MoreTechnical Foundations of Generative Engine Optimization (GEO): What Every Marketing Manager Must Know
Marketing teams have spent the last decade optimizing content for traditional SEO—but now, generative AI systems are reshaping how content is discovered and cited. To succeed in this new environment,…
Read MoreBuilding B2B Trust in the AI Era
In today’s fast-changing digital landscape, one principle has remained constant: trust is the foundation of B2B growth. But as artificial intelligence reshapes the way we create content, deliver customer experiences,…
Read MoreThe Financial Case for Investing in GEO
Introduction In today’s AI-driven digital ecosystem, the rules of search and discovery are being rewritten. For CFOs evaluating how to allocate finite marketing resources in 2026 and beyond, Generative Engine…
Read MoreContent Marketing in the Age of GEO: Building Trust, Driving Pipeline, and Outpacing Ads
For years, digital marketing strategies have leaned heavily on advertising. Google Ads, LinkedIn campaigns, and paid syndication promised fast results and a predictable pipeline. But increasingly, many B2B organizations are…
Read MoreGEO for CMOs: How to Explain It to Your Board and CEO
Generative Engine Optimization (GEO) is now one of the most important conversations marketing leaders can have with their executive teams. As artificial intelligence reshapes how search engines deliver answers, CMOs…
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