This week on “Marketing In The Now,” join host David Reske and guest Melanie LoBue, a seasoned B2B executive and digital marketing strategist, as they delve into the transformative approach of revenue-focused marketing. With two decades of experience driving growth for tech and financial services, Melanie outlines how businesses can shift from traditional marketing roles to becoming crucial revenue generators. The episode unpacks the evolution from marketing as a cost center to a revenue powerhouse, highlighted by Melanie’s proven strategies for scaling high-growth companies toward $100M targets. From defining precise revenue objectives and customer profiles to integrating marketing with sales, Melanie provides actionable insights on building marketing operations that directly contribute to a company’s financial goals. Tune in to learn how to harness data-driven marketing strategies to not only meet but exceed your revenue targets, ensuring your marketing efforts yield tangible results.

Listen and learn how to transform your marketing framework into a robust revenue-driving machine with expert tips from Melanie LoBue.