In the Now Podcast: Episode 68
Join Nowspeed's CEO, David Reske, as he engages in discussions with founders, marketers, and CEOs from around the globe. Delving into the realm of marketing and leadership, aiming to unravel the myths and misunderstandings that often surround these topics.
Sherehan Ross Fractional CMO | Self-Employed
Can A CEO Also Be A CMO?
In this episode of Marketing in the Now, Sherehan Ross, a seasoned Chief Marketing Officer, joins David where they delve into two crucial questions: Can a startup CEO effectively serve as the CMO, and how can a CMO and CEO work best together? While wearing multiple hats is common in the early stages due to budget constraints, she emphasizes the necessity of eventually separating these roles. Sherehan explains that the CEO’s focus should be on strategic leadership, while the CMO’s expertise is crucial to drive the marketing strategy and managing campaigns that drive results.
An effective CMO needs to experiment and innovate, while the CEO provides the overall strategy and accountability. A good CMO knows how to translate that strategy into complex campaigns, knowing that not everything can be measured and guaranteed. Check out this episode and let me know what you think is the key to a good working relationship between a CEO and a CMO.
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- Brand Identity
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- Business Mergers
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- Content Marketing
- Customer Insight
- Entrepreneurship
- Finding your Purpose
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- Work/Life Balance
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CMO
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Unlocking AI’s Potential in Marketing
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CSO & CMO
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CMO
ONPOINT Business Advisors
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Fractional CMO
Foster Marketing
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Shannon Curran
CMO & Advisor
SSC Consulting
The Essential Role of Marketing in Product-Led Growth
Warren Sukernek
Fractional CMO
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Jessica Crimmins
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Michelle Heath
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Jason Mundy
Fractional CMO
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Riaz Kanani
CEO & Founder
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Digital Marketing Leader
Self-Employed
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Nicole Donnelly
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Marketing Consultant
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AMZ Advisors
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John Hewitt
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Sara Sabin
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Louis Gudema
Fractional CMO
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Mike Volkin
Fractional CMO
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Why Build The Right Sales & Marketing Processes
Henning Schwinum
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Vendux
Why Business Owners Don't Have To "Carry The World"
Electra Govoni
CEO Coach
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Scaling Challenges with Small Businesses
Bill Gallagher
CEO Coach
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The New Rules of Personal Branding
Christine Perkett
PR, Branding and Marketing Communications Guru
Mindful Marketing + PR
What is Content Marketing's True Essence?
Ian Feder
Fractional CMO
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The Differences Between Product Placement & Thought Leadership
Annie Scranton
Marketing and PR Expert
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How Do You Get the Most Out of Your Creative Agency?
Paul Terizzi
CEO
Indigo-One
How Companies Are Marketing For The Environment
Billy Cripe
VP of Marketing
CIBO
How Should Marketing Strategy Change as Your Company Grows?
Mike Mitchell
Fractional CMO
Self-Employed
Does Marketing Experience Still Matter?
Marcelo Salup
Fractional CMO
Self-Employed
How Can You Use AI to Compliment the Content You Need?
Kyle Hamer
Fractional CMO
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Are You Better Off With Lead Gen or Demand Gen Marketing?
Rachel Johnson
Fractional CMO
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Is Direct Mail Marketing Still Effective?
Phil Goodheart
Fractional CMO
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Grow Your Business With A Precise Marketing Strategy
Alan Gonsenhauser
Fractional CMO
Self-Employed
How To Manage Risks & Challenges In An Organization
Alan Berrey
Founder
Vistage International
How AI Writing Can Make You More Productive & Creative
Gregory Kennedy
Fractional CMO
BrandZen
How Do You Decide When to Hire Vs. Outsource to an Agency?
Linda DiBias
Fractional CMO
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Do Great Companies Get It Right The First Time?
Carmen Williams
Marketing Executive
Zuper
Can Chat GPT Replace Your Marketing Department?
Mark Boudreau
Fractional CMO
Self-Employed
How To Get Insights For Your Marketing Strategy
Blake Thomas
President
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How To Develop A Brand With An Emotional Connection
Lisa Perry
Brand Marketing Executive
Fractional CMO
What Is The Content Marketing Paradox?
Rayanne Thorn Krueger
Fractional CMO and Podcast Host
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When Is It Time To Launch Your Product?
Evan Rudowski
Co-Founder
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Do Companies Still Need Heroes?
Carol Meyers
CEO Coach
Independent
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David Kinnear
CEO Coach
Vistage Chair
How To Find The Balance Between Busy & Productive
Joanne Davis
CEO Coach
C12
How CEOs Can leverage Challenging Experiences For Greater Impact
Jordi Mullor
CEO
The Rebellion
How To Redefine Leadership Without Needing Full Control
Paul Marston
CEO Coach
C12
How To Create A Winning Sales Process
Raffi Yardemian
Fractional VP
Sales Xceleration
Working At For Profit Businesses Vs Non-Profit Organizations
Jim Johnston
CEO Advisor
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Leading With Emotional Intelligence
Randy Case
CEO Coach
C12
How Healthy Conflict Creates A Healthy Business Environment
Michael Bloch
CEO
Building Bloch
What Is Really Important For Business Growth?
Pete Hayes
Co-Director
Chief Outsiders
How To Create A Meaningful Brand Identity
Dan Stokes
Executive Vice President
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Can You Change Your Career Focus?
Kate Lee
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By The Horns
What Leadership Skills Create a Mentally Healthy Workplace?
Joel Bennett
CEO
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Turn Marketing & Entrepreneurship Ideas Into A Business
Dave Will
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Should You Add More Products & Services?
Andy Bailey
CEO & Coach
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Should You Rely on Humans Or Machines Translation?
Wendy Pease
Owner, President, Author
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Should You Build A Fan Base Or Sell To Everyone?
Carl Gould
Author, CEO, International Speaker
7 Stage Advisors
Is A Company Built To Last or Sell The Same Thing?
Glenn Grant
CEO
Selfassembled Ventures
Should Your Growth Focus Be Broad Or Narrow?
Astrid Domenico
CEO
OpFocus
How To Scale Your Business With A Sales Team
Bruce Eckfeldt
Founder & CEO
Eckfeldt & Associates
What Is The Secret To Frictionless Growth For Your Company?
Eric Crews
CEO
Crews and Company
Is It More Efficient To Build Or Buy For Your Business?
Neal Quesnel
CEO
WhatArmy
How Should A CEO Grow & Evolve With Their Business?
Rich Manders
CEO
Free Scale Coaching
How To Position Your Company In The Buying Process
Mike Synk
CEO Consultant
Self-employed
How To Integrate Work-Life Balance
Mike O'Hara
CEO
Impact Enterprises
What Are Breakthrough Marketing Strategies For Non-Profits?
Eric Curtis
CEO
Curtis Strategy
How Content Marketing Can Benefit Your Business
Michael Brown
CEO
nDash
What Is Purpose Driven Marketing?
Evan Zall
President
Longview Strategies
How To Promote Your Own Music
Mark Roberge
How To Promote Your Own Music
Bamrock Entertainment
What Gives A Brand It's Relevant Identity?
Gwen Murray
CEO
Up & To The Right Solutions
What Makes A Good Leader In A Company?
Bill Flynn
Author, Business Advisor / Coach
Catalyst Growth Advisors
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