In the fast-evolving business landscape, the need for expert guidance in marketing has never been more pronounced. Caroline Rothwell, an experienced Chief Marketing Officer with a rich background in various sectors like fashion, real estate, and tech marketing, shares her insights in a podcast interview with Dave Reske, CEO of Nowspeed Marketing. Her advice illuminates the path for businesses of all sizes looking to leverage the expertise of a marketing consultant effectively.

Successfully hiring and working with a marketing consultant requires a thoughtful and strategic approach. CEOs must be clear about their needs, use their networks effectively, be ready to invest time, understand their business stage, and define what success looks like for their company. Consultants, in return, offer more than expertise; they provide a partnership in problem-solving and strategy implementation. Rothwell’s insights clearly demonstrate that the right consultant can be a transformative asset for any company, guiding them through the complexities of today’s dynamic marketing environment.

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