In the Now Podcast: Episode 107
Join Nowspeed's CEO, David Reske, as he engages in discussions with founders, marketers, and CEOs from around the globe. Delving into the realm of marketing and leadership, aiming to unravel the myths and misunderstandings that often surround these topics.
Blending Creativity with Data-Driven Marketing
In this episode of Marketing in the Now, host Dave Reske interviews Justin Steinman, a seasoned healthcare marketing executive who has held leadership roles at Therapy Brands, Definitive Healthcare, Aetna, and GE Healthcare. Justin emphasizes the importance of a data-driven marketing approach, highlighting key metrics like MQLs, conversion rates, and bookings to ensure measurable outcomes and effective collaboration with sales teams. He shares practical advice on transforming traditional marketing teams into analytics-driven organizations by balancing rigorous data analysis with creative storytelling, fostering a transparent, supportive culture, and clearly communicating strategic objectives.
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Episodes
- All
- Brand Identity
- Build to Last
- Business Focus
- Business Mergers
- Business Strategy
- Career Strategies
- Content Marketing
- Customer Insight
- Entrepreneurship
- Finding your Purpose
- Global Business
- Growth Strategies
- Healthy Workplaces
- PPC Services
- Sales
- social media marketing
- Work/Life Balance
Leveraging AI for Next-Level Digital Marketing Personalization
Amplifying B2B Impact with ABM
Unlocking Personalization at Scale
The Essential Role of Marketing in Product-Led Growth
Unlocking the Full Potential of Conversion Rate Optimization
Mastering Modern Outbound Email: Strategies for Today's B2B Marketers
The Power of Account-Based Marketing with Intent Data in B2B Strategies
5 Strategies to Leverage AI in Your Marketing Today
How Growth Hacking Fits into Your Digital Marketing Strategy
Do Inbound or Social Media Marketing Campaigns Work on Their Own?
The New Rules of Personal Branding
The Differences Between Product Placement & Thought Leadership
How Should Marketing Strategy Change as Your Company Grows?
Are You Better Off With Lead Gen or Demand Gen Marketing?
How Do You Decide When to Hire Vs. Outsource to an Agency?
How To Develop A Brand With An Emotional Connection
What Is The Content Marketing Paradox?
Should You Rely on Humans Or Machines Translation?
Should You Build A Fan Base Or Sell To Everyone?
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