In this episode of “Marketing In The Now,” host David Reske sits down with Bob Hebeisen, a seasoned marketing consultant and fractional CMO with over two decades of experience in B2B marketing for technology and services companies. Bob delves into the strategic implementation and benefits of Account-Based Marketing (ABM), a technique he has mastered through roles including head of global enterprise marketing for edX and marketing leadership at Glance Networks. This discussion will explore how ABM can transform customer acquisition by focusing on high-value accounts and creating personalized marketing campaigns that resonate deeply with targeted clients. Listeners will gain insights into the best practices for launching and scaling ABM efforts effectively, integrating it with other marketing strategies to drive substantial business growth, and navigating the complexities of today’s B2B environments. Bob’s expertise will provide invaluable guidance for marketers looking to enhance their strategic approach and achieve sustainable success through ABM.

Tune in to uncover the secrets behind effective ABM and learn how to apply these strategies to your business for better engagement and conversion rates.