The Fourth Step To Social Media Success: Identifying Content and People

Creating a compelling social media strategy involves much more than posting regularly and hoping for the best. It’s about delivering content that your audience finds valuable and engaging. But, to get there, you must first identify what that content looks like and who will be responsible for creating and managing it. This step is crucial in your path to social media success.

Identify What Content Resonates

The phrase “content is king” has long been a mantra in the digital marketing world, and it holds especially true on social media. But not just any content will do — it needs to resonate with your audience.

1. Understand your audience: As we covered in an earlier step, getting to know your audience is key. Understand their interests, their needs, and the problems they’re looking to solve. This information will guide you in creating content that truly resonates.
2. Analyze performance: Review your past social media posts to see what performed well and what didn’t. High engagement usually indicates that the content was valuable or entertaining to your audience. Use these insights to guide your future content creation.
3. Consider the platform: Different social media platforms cater to different types of content. Instagram is great for visually compelling posts, while Twitter thrives on short, engaging texts. Align your content with the strengths of each platform for best results.
4. Watch the competition: Keep an eye on your competitors and industry leaders. Their successful content can offer valuable insights into what your target audience might respond well to. But remember, the aim is not to mimic, but to learn and adapt to your own brand.

Identify Who Will Manage Your Social Media

The second part of this step involves identifying who will be in charge of managing your social media presence. This involves content creation, scheduling posts, monitoring performance, and engaging with your audience. Depending on the size of your business and the scope of your social media strategy, this could be one person or an entire team.

1. Social media manager: This is usually the primary person responsible for overseeing your social media strategy. They’ll be in charge of creating and scheduling posts, interacting with followers, and analyzing performance data to refine the strategy.
2. Content creators: These could be writers, designers, photographers, or videographers, depending on what kind of content your strategy requires. They work closely with the social media manager to produce content that aligns with your goals.
3. Customer service representative: As social media becomes an increasingly popular channel for customer service, you might need someone dedicated to handling customer inquiries and complaints on your social platforms.
4. Influencers and advocates: These aren’t necessarily employees, but they play a crucial role in amplifying your brand’s reach on social media. Influencers can help promote your brand to their large followings, while brand advocates (satisfied customers who speak positively about your brand) offer valuable social proof.
5. Everyone else: Yes, your entire organization should be involved in your social media to some extent. Whether it’s sharing posts on their personal profiles or suggesting content ideas, every employee can contribute to your social media success.

Concluding Thoughts

Identifying the right content and people for your social media strategy may seem daunting, but it’s an essential step in your path to social media success. By delivering content that resonates with your audience and having a dedicated team to manage your social media presence, you can build a community around your brand, foster relationships with your audience, and ultimately, drive business growth.

Remember, your content and team are not set in stone. Regularly review your content performance, keep an eye on changing trends, and adjust your team roles as necessary. Social media is a dynamic world — to succeed, you must be willing to adapt and evolve.

About Nowspeed: As a pioneer in the ever-evolving world of digital marketing, Nowspeed distinguishes itself by delivering cutting-edge marketing strategies that accelerate growth for businesses worldwide. With a comprehensive suite of services, from SEO and social media marketing to pay-per-click campaigns and content creation, Nowspeed offers tailored solutions that align with your unique business objectives. Our dedicated team of marketing experts is committed to using data-driven insights and innovative tactics to help you maximize your online presence, boost customer engagement, and drive sustainable business growth.