In the Now Podcast: Episode 100
Join Nowspeed's CEO, David Reske, as he engages in discussions with founders, marketers, and CEOs from around the globe. Delving into the realm of marketing and leadership, aiming to unravel the myths and misunderstandings that often surround these topics.
Zoe Kazmierski Global Head of Digital Marketing | Pegasystems
Leveraging AI for Next-Level Digital Marketing Personalization
Join host David Reske on “Marketing In The Now” as he welcomes Zoe Kazmierski, Global Head of Digital Marketing at Pegasystems. In this episode, Zoe shares her expertise on leveraging AI-powered technologies in digital marketing to enhance customer engagement and drive sales. With a focus on B2B enterprise software and workflow automation, Zoe discusses the challenges and strategies of implementing personalization at scale within complex marketing environments. She explains how integrating data-driven insights can transform the digital customer journey, making it more engaging and effective. Listeners will gain valuable insights into creating personalized marketing strategies that not only attract but also retain customers in a competitive digital landscape.
Tune in to discover actionable tips and innovative approaches to scale your marketing efforts and achieve remarkable growth with personalization.
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Episodes
- All
- Brand Identity
- Build to Last
- Business Focus
- Business Mergers
- Business Strategy
- Career Strategies
- Content Marketing
- Customer Insight
- Entrepreneurship
- Finding your Purpose
- Global Business
- Growth Strategies
- Healthy Workplaces
- PPC Services
- Sales
- social media marketing
- Work/Life Balance
What Is Purpose Driven Marketing?
How To Promote Your Own Music
What Gives A Brand It's Relevant Identity?
What Makes A Good Leader In A Company?
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