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Blog

AEO vs GEO: Are Answer Engine Optimization and Generative Engine Optimization the Same?

By Nowspeed | April 4, 2025
Illustration of person looking at a search result list in a browser

As AI search technology reshapes the digital marketing landscape, two terms have gained significant attention: Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). For businesses, marketers, and SEO professionals,…

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SEO vs GEO: Key Differences and What Your Business Needs to Do to Win in AI Search

By Nowspeed | April 4, 2025
Image of a person typing on a laptop with illustrations of search icons above the keyboard

As AI-powered search transforms how users find and consume information, businesses are grappling with a fundamental shift in digital marketing strategy. Traditional Search Engine Optimization (SEO) is no longer sufficient.…

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The Ultimate Guide to Generative Engine Optimization

By Nowspeed | April 4, 2025
Image of a person holding out a mobile device with hologram icons floating above

Navigating the AI-Driven Search Landscape The digital marketing landscape is shifting dramatically. Traditional Search Engine Optimization (SEO), once the linchpin of organic visibility, is being disrupted by the rapid emergence…

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AI in Marketing: Practical Applications, Real Impact, and the Future of Content Creation

By Nowspeed | March 25, 2025
AI in Marketing: Practical Applications, Real Impact, and the Future of Content Creation

At Nowspeed, we’re constantly evaluating the best ways to deliver powerful results for our clients using the latest tools and strategies in digital marketing. One of the most transformative technologies…

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How Generative AI is Transforming Search and Brand Marketing

By Nowspeed | March 12, 2025
How Generative AI Is Transforming Search and Brand Marketing

The digital marketing landscape is undergoing a seismic shift, driven by the rapid adoption of generative AI and large language models (LLMs) such as ChatGPT, Google Gemini, and Microsoft’s AI-powered…

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SEO in an AI World: How Marketers Can Adapt and Thrive with GEO (Generative Engine Optimization)

By Nowspeed | March 11, 2025
AI generated image of hand holding a phone with illustrations of web icons

Search is evolving at a rapid pace. Gone are the days when users simply typed a query into Google and clicked on blue links. The rise of AI-driven search platforms…

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Mastering Pipeline Building: The Key to Sustainable Growth in B2B Marketing

By Nowspeed | March 7, 2025
Mastering Pipeline Building

For many B2B marketers, building a strong pipeline is the ultimate goal. It’s the driving force behind revenue generation and business growth. Yet, despite its critical importance, many organizations struggle…

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Accumet Website Redesign: Connecting Advanced Expertise with an Advanced Audience

By Nowspeed | March 6, 2025
Image of a laser cutting through metal

Transforming a Legacy to Leading Edge When precision manufacturing leader Accumet approached us, they faced a critical challenge: their website did not reflect their cutting-edge capabilities and industry-leading status. They…

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How a Regional Bank Surpassed Growth Targets with Strategic PPC

By Nowspeed | February 24, 2025
Young Boy in a suit standing next to a growth chart

Regional banks compete in an environment where digital advertising costs continue to climb. Financial services keywords often command a high cost per click, with mega-banks and fintechs driving up costs.…

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Turn Anonymous Website Visitors into Prospects with Nowspeed Lead Velocity

By Nowspeed | February 12, 2025
Turn Anonymous Website Visitors into Prospects with Nowspeed Lead Velocity

Your website has the potential to be a goldmine for leads. Yet, an astounding 98% of website visitors leave without converting. Most businesses lose these opportunities simply because they don’t…

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