Nowspeed Accelerates AI Visibility for a Global Software Leader

New Buyer Behaviors, New Requirements

Every day, engineering and operations teams turn to generative AI for guidance on modeling, optimization, and performance challenges. Yet one of the most experienced software providers in the industrial sector was rarely mentioned in those answers — not because the brand lacked expertise, but because its content wasn’t structured in ways that AI systems could interpret or cite.

To reverse the trend, Nowspeed implemented a Generative Engine Optimization (GEO) program that reorganized complex technical information into AI-readable, question-driven content. The impact came quickly. Within months, the brand secured the #1 most influential URL across targeted category queries, grew LLM-driven traffic by 82%, and saw up to 67 conversions per month attributed directly to AI platforms.

The Challenge: Being Surfaced

The company faced several interconnected challenges typical for organizations in highly technical industrial markets:

1. Low Visibility in AI and LLM Results

Buyers were turning to ChatGPT, Perplexity, and AI Overviews for answers to complex engineering and operational questions — but the company’s content rarely appeared or was cited.

2. Technical Content Not Structured for AI Consumption

Existing pages were product-forward and expert-level, but not formatted around the question-based search patterns used by LLMs.

3. Large Content Gaps on High-Intent Buyer Questions

The brand lacked accessible, structured FAQ content addressing how their advanced technologies solve specific operational problems.

4. No Analytics Framework for Tracking AI Traffic or Conversions

Like most enterprises, they had no visibility into LLM referrals or performance.

Together, these gaps limited the company’s ability to shape category conversations, appear as an authoritative source, and convert AI-driven demand.

The GEO Strategy: Complete Restructuring

Nowspeed deployed a multi-layered program combining AI query research, content optimization, structured markup, and analytics enhancements.

1. AI Query Analysis & Content Gap Mapping

• Identified key question-based themes aligned with the company’s solutions.
• Built a targeted list of AI-sourced and LLM-generated queries.
• Mapped content gaps across product and educational pages.

2. Optimization of Existing Technical Content

Using GEO best practices, Nowspeed optimized dozens of pages with:

• Clarified explanations for complex concepts
• Structured and summarized FAQs
• Schema markup to support generative engines
• Strengthened entity associations
• Improved content formatting and readability
• Contextual infographics and supporting visuals

This transformed product-heavy pages into pages designed to “answer” in AI systems.

3. Creation of New FAQ-Rich Content Assets

• New pages addressed the most frequently asked technical questions.
• Content incorporated citations, quotes, and references from credible sources.
• Structured Q&A formatting increased AI interpretability and citation likelihood.

4. Analytics Framework for AI + LLM Tracking

• Custom GA4 channel group built to isolate AI platform traffic.
• Key event tracking added to measure conversions tied to LLM results.
• Ongoing reporting established to evaluate GEO performance over time.

The Results: Dramatic Gains

Through 10 months of GEO work, the company achieved measurable gains across AI visibility, traffic, and conversions.

1. Major Increase in AI Citations and Mentions

The company went from minimal presence in generative engines to becoming a top cited resource.

• 47 citations in AI Overviews
• 54 citations in Perplexity
• 34 brand mentions in ChatGPT
• Secured the #1 most influential URL across targeted category queries

These wins elevated the company’s authority in a rapidly emerging technology segment and positioned their content as a trusted source for technical explanations.

2. Significant Growth in LLM-Driven Traffic

Visibility gains directly translated into audience engagement.

• 82% increase in LLM traffic within 10 months
• More than 1,000 monthly LLM visits
• LLM platforms became a reliable and expanding traffic source

This represents one of the strongest early-stage LLM traffic channels observed across Nowspeed’s enterprise clients.

3. High-Quality Conversions from AI Platforms

Not only did traffic increase — but it converted at meaningful rates.

• Maintained an average 6% conversion rate on LLM traffic
• Reached up to 67 monthly conversions driven specifically by LLM platforms
• Custom GA4 tracking confirmed attribution accuracy

These results demonstrate that AI-driven traffic is not only high-intent but commercially valuable.

The Impact: Top Performer

By combining structured GEO optimization with technical content enhancements, the company:

• Established early leadership in a competitive, fast-evolving technology category
• Became a top cited resource across major generative AI engines
• Turned LLM and AI platforms into a measurable acquisition channel
• Created future-proof content aligned with buyer search behavior
• Built an analytics foundation to track and optimize AI-driven demand

The data highlights how generative engines increasingly operate as discovery platforms, producing qualified traffic and real conversion outcomes.

Curious How Your Company Appears in Generative AI?

Start with a GEO audit. Nowspeed will assess your current AI visibility, identify missed citations, and pinpoint the steps that strengthen authority across LLMs. Schedule your free audit today.

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