OUR

BLOG

Top Keywords Used to Drive Traffic & Leads for Insurance Companies

Grow your insurance company with Nowspeed’s world-class digital marketing programs and learn how you can double or triple your visitors and lead flow! After reading the keyword research on this page, fill out the form for a free consultation, or learn more about our digital marketing services for insurance companies.

Time to kickstart your Google Ads campaign with the most important part- effective and detailed keyword research. Whether you are a successful insurance company or a small business that just started yesterday, it is vital that you find the most relevant and highly searched keywords for your Google advertisements.

People are searching for related products and offerings every day, so the goal is to have your ad ranked at the very top of Google’s search results and we are here to help you get there!

Below you will find the industry keywords that have the highest monthly search volume. By targeting these keywords that are searched the most, you have an opportunity to serve your ads to many users who are actively searching about your industry on Google.

Keyword  Avg. monthly searches
insurance                                368,000
life insurance                                246,000
auto insurance                                165,000
insurance quotes                                135,000
insurance companies                                  90,500
cheap insurance                                  60,500
insurance agents                                  49,500
business insurance                                  40,500
insurance agents near me                                  33,100
liability insurance                                  33,100
commercial insurance                                  27,100
comprehensive insurance                                  27,100
insurance companies near me                                  27,100
insurance broker                                  22,200
auto insurance companies                                  18,100
workers compensation insurance                                  14,800
house insurance                                  12,100
professional liability insurance                                  12,100
rv insurance                                  12,100
small business insurance                                  12,100
general liability insurance                                     6,600
cheap insurance companies                                     5,400
car insurance quotes online                                     2,400

The insurance keywords with the highest search volume are “insurance”, “life insurance”, and “auto insurance”, which are searched between 165,000 and 368,000 times monthly. These specific keywords and variations of these keywords should be included in your Google Ads campaign to generate the most traffic and visibility of your ads. Other top keywords include “insurance quotes” and “insurance companies”. Since users are searching on these terms, it makes sense to structure your ads and landing pages to target their search queries.

It is important to not only bid on these top keywords but to include them in your Google Ads copy as well. When you include the keywords that you are bidding on in your ad copy, you are more likely to attain a favorable Quality Score. Google’s Quality Score is a ranking system that determines the best ads to show with each search. Ads with a strong Quality Score will be shown more often, in higher positions, and at a lower cost. Including the keywords you bid on in your landing pages, as well as your ad copy, will also help to increase your Quality Score. By focusing on these top keywords in your industry, and including them in your bidding, ad copy, and landing page strategies, you will have a strong foundation for a successful Google Ads campaign.

See the full list of keywords, competitive industry insights, and learn how Nowspeed can dramatically improve digital marketing results in the insurance industry!

Nowspeed’s PPC Management services team collaborates with you to identify your target market’s best search keywords and then builds a custom PPC campaign to deliver the best results. We identify and select the most strategic and competitive keywords and then we create powerful ads with enticing calls-to-action to drive results. Once deployed, a dedicated Nowspeed project manager monitors and strategically optimizes your program daily, including managing:

  • Ad Group Performance
  • Individual Keyword Performance
  • Keyword Bidding
  • Ad Copy Performance
  • Offer Alignment, including White Papers, Webinars, Videos

Through ongoing analysis, Nowspeed will see which words and messages are working and make specific updates to continue to optimize the campaign. Our team is also able to design and develop dedicated PPC landing pages or even design and write new white papers or other content to improve your results.

Pay-per-click marketing is a quick and easy way to achieve the marketing ROI your company needs. Request a free consultation from our PPC management services team to learn more.

Let’s start accelerating your success.






    © 2021 Nowspeed | Privacy and Cookies Policy