How Google AI Mode Changes Search and Why You Need GEO Now

Important News from Google on How the New AI Mode Is Reshaping Search

In just one year, the way users engage with search has changed dramatically. At Google I/O 2025, Google unveiled AI Mode, powered by Gemini 2.5, which transforms traditional search into a conversational, intelligent, and agent-driven experience.

With AI Overviews now appearing in up to 64% of search queries (source) and AI Mode rolling out to users across the U.S., businesses must evolve their strategies to stay visible. We are moving from the Age of Search to the Age of Answers, and Generative Engine Optimization (GEO) is the key to thriving in this new landscape.

What Is Google AI Mode?

AI Mode is a next-generation search experience that allows users to:

• Ask complex, conversational questions
• Receive dynamic, multimodal answers (text, images, videos, maps)
• Benefit from personalized and agentic features (shopping, booking, planning)
• Perform deep research through advanced AI reasoning
• Interact in real-time visual search through Google Lens and Project Astra (Google I/O)

It’s an evolution that’s not just about finding links—it’s about getting answers, completing tasks, and making decisions—all within the search interface.

The Capabilities of AI Mode—and Why They Matter for GEO

AI Overviews & Deep Search

AI Overviews and AI Mode now leverage Gemini 2.5 to generate comprehensive, cited answers drawn from:

• Knowledge Graph
• Shopping Graph
• Real-time web data
• Local Maps contributions (Google I/O)

To appear in these responses, content must be comprehensive, well-structured, current, and authoritative—the heart of GEO.

Complex Analysis & Visualization

AI Mode presents data using graphs, tables, and visual summaries for topics like sports and financial analysis (Google I/O).

Structured data and schema (FAQPage, HowTo, Product) are now essential elements of an optimized content strategy.

Agentic Search Capabilities

AI Mode can now:

• Book tickets
• Make reservations
• Handle shopping with agentic checkout (Google I/O)

To appear in these conversion-driven experiences, businesses must have accurate, updated, and well-optimized product, service, and local data.

Multimodal & Live Search

Project Astra introduces live multimodal search, where users can interact via video or camera and receive real-time AI-driven responses (Google I/O).

Visual content, descriptive alt text, and video optimization are becoming crucial components of GEO.

Why GEO (Generative Engine Optimization) Is Now Essential

With these changes, traditional SEO practices alone won’t ensure your brand remains visible. GEO aligns your digital presence with how AI models surface and synthesize information.

• A successful GEO strategy includes:
• Entity optimization (brands, products, topics)
• Structured data and schema markup
• Conversational, natural language content
• Citations and authoritative sourcing
• Freshness signals (frequent updates, timestamps)
• Multimodal content (images, videos, visual storytelling)
• AI visibility tracking and iteration

Learn more about GEO marketing strategies here.

How Nowspeed Can Help Your Brand Succeed in AI Search

At Nowspeed, we’ve been preparing for this shift toward AI-powered search with a comprehensive GEO services program. We help clients:

• Understand where their brand appears in AI Overviews
• Identify high-value AI queries to target
• Optimize content for inclusion in AI Mode and AI Overviews
• Strengthen entity signals and structured data
• Create multimodal content that AI surfaces in search
• Adapt continuously to the rapid evolution of Google AI Search

Ready to see how your brand is performing in this new landscape?

Request your FREE GEO Audit now — discover how well your site is optimized for today’s AI-powered search experience.

Explore our full range of GEO marketing services designed to give your brand a first-mover advantage.

Final Thoughts

AI Mode is here—and it’s reshaping search as we know it.

Google’s shift from the Age of Search to the Age of Answers is accelerating. Brands that adapt early with GEO will gain a significant edge—capturing visibility inside AI Overviews, driving zero-click conversions, and building AI-fueled brand authority.

Don’t wait. The future of search is AI—and your brand’s visibility depends on your GEO strategy.

• Get your free GEO audit today.
• Partner with Nowspeed for GEO success.