In the Now Podcast: Episode 59
Join Nowspeed's CEO, David Reske, as he engages in discussions with founders, marketers, and CEOs from around the globe. Delving into the realm of marketing and leadership, aiming to unravel the myths and misunderstandings that often surround these topics.
Ian Feder Fractional CMO | Self-Employed
What is Content Marketing's True Essence?
In a recent discussion, Fractional CMO Ian Feder and David Reske, CEO of Nowspeed, delved into content marketing’s true essence, challenging the myth that it’s solely about information delivery. Ian stressed the vital role of emotions in decision-making, highlighting differences between B2B and B2C dynamics. Feder emphasized a customer-centric approach, involving in-depth research, clear CTAs, and understanding the customer’s journey. He also advocated for recognizing media consumption habits to tailor campaigns effectively. Feder’s insights advocate for a holistic, emotionally-informed, and adaptive content marketing approach, underscoring the importance of continuous evolution based on comprehensive data. Listen to it in more detail now!
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- Brand Identity
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- Business Focus
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- Content Marketing
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How To Position Your Company In The Buying Process
How To Integrate Work-Life Balance
What Are Breakthrough Marketing Strategies For Non-Profits?
How Content Marketing Can Benefit Your Business
What Is Purpose Driven Marketing?
How To Promote Your Own Music
What Gives A Brand It's Relevant Identity?
What Makes A Good Leader In A Company?
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